RADIO ADVERTISING IN FLORIDA
ADVERTISE ON RADIO IN FLORIDA
Florida’s radio market splits across four major clusters – Miami-Fort Lauderdale (the state’s largest and a top-15 US market), Tampa Bay, Orlando, and Jacksonville – where iHeartMedia, Audacy, Cox Media Group and Spanish Broadcasting System anchor the dial. Spanish-language radio is exceptionally strong, from Univision’s Amor and SBS in Miami to iHeart’s ‘Accion’ news/talk expanding into Tampa and Jacksonville and Norsan’s tropical and regional-Mexican launches in Orlando. Advertisers should plan cluster by cluster and run bilingual English and Spanish creative rather than a single statewide buy. Empire can help you penetrate the soundwaves and reach a captive Florida audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Florida and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE FLORIDA RADIO STATIONS
Power 95.3, WPYO-FM, is a music intensive Rhythmic/CHR Station offering today’s hottest music. It’s an edgy combination of Hip-Hop and R&B that delivers the positive, high energy music that young adults want to hear.
Star 94.5 WCFB is an Upscale African-American Adult Radio Station, featuring the award winning nationally syndicated Steve Harvey Morning Show, with focus on Urban adult contemporary.
WAMR-FM is a commercial FM radio station in Miami, Florida and it airs Spanish adult contemporary & Tropical radio format. It is aimed at Spanish-speaking adults.
News 96.5FM is Central Florida’s News, Weather & Traffic Station. Central Floridians depend on News 96.5 for local news and traffic 24 hours a day, frequent weather updates and Orlando’s most listened to personalities like Sean Hannity, Herman Cain, Brian Kilmeade, Dana Loesch and Clark Howard.
WEZI (102.9 MHz “Easy 102.9”) is a commercial FM radio station in Jacksonville and airs an adult contemporary radio format.
WLLD is a rhythmic CHR-formatted radio station.
WJGL is a commercial FM radio station in Jacksonville which airs a classic hits format that leans to classic rock. The station primarily plays rock songs from the 1970s, 80s and some 90s, but not artists such as Michael Jackson, Prince or Madonna who had mostly pop and dance hits.
WLYF is a radio station in Miami, Florida. Owned by Entercom, it broadcasts an adult contemporary format. WLYF broadcasts in HD Radio, with a second subchannel carrying a soft adult contemporary format.
WMMO is an adult contemporary radio station for adults who grew up on rock radio – a music intensive radio station for adults. WMMO plays Adult Contemporary music that is rock based from the seventies, eighties, nineties and today, by artists such as Fleetwood Mac, Elton John, the Eagles, James Taylor, John Mellencamp, Phil Collins and Sting. Formatted much like FM music stations that became popular in the early seventies, WMMO plays long music sets without a lot of talk, with easygoing announcers who don’t get in the way of the music. WMMO’s more-music approach makes it the popular choice for at-work listening. WMMO also features Orlando’s only “most music” morning.
WMXJ is a commercial FM radio station licensed to Pompano Beach, Florida, United States, and serving the Miami media market. Te station airs a classic hits radio format.
WOKV and WOKV-FM are a pair of commercial radio stations in the Jacksonville, Florida. Its formats focus on news and talk shows.
WPOW is a commercial FM radio station form Miami, Florida. It broadcasts a Latin-leaning contemporary hit radio format and is serving a diverse audience of Hispanics, whites and African-Americans. It has included a number of Spanish-language songs in its playlist.
WQYK-FM a commercial country music radio station in Tampa, Florida.
WRBQ-FM (104.7 FM, “Q105”) is a commercial classic hits music formatted radio station.
This radio station serves the Jacksonville metropolitan area with an alternative rock format.
WYUU (92.5 FM) The station airs a Latin Pop format branded as “Maxima FM.”
Frequently Asked Questions
What determines the cost of radio advertising in Florida?
Cost depends on the metros you target (Miami, Orlando, Tampa or Jacksonville), the daypart, spot length, the number of stations in a cluster, and whether you add Spanish-language inventory or streaming. Statewide buys cost more than a single metro. Empire builds a tailored quote around your goals, footprint and flight dates rather than fixed list rates.
Which Florida radio stations and formats reach which audiences?
iHeartMedia and Audacy run large station clusters across Miami, Orlando, Tampa and Jacksonville, spanning news, talk, sports, country, pop and urban formats. Spanish-language outlets reach Florida’s large Hispanic audience, while pop and family formats help reach Orlando and Tampa theme-park visitors and tourists. Empire matches station and format mix to your target listeners and metros.
What are the content and approval rules for Florida radio ads?
Scripts must follow US truth-in-advertising and FTC norms plus individual broadcaster standards: claims must be accurate and substantiated, with required disclosures clearly stated. Regulated categories face extra scrutiny. Spanish-language spots must meet the same standards. Empire drafts compliant copy, manages station clearance and handles any revisions before your campaign airs across Florida.
When is the best time to advertise on Florida radio?
Demand shifts with Florida’s seasons. Winter brings snowbirds and peak tourism, Q4 carries holiday retail, and spring break lifts listenership in coastal and theme-park metros. Summer overlaps hurricane season, when messaging and timing should stay flexible. Empire plans flight dates around these patterns so your spots land when your audience is most engaged.