RADIO
RADIO
More than 90% of the Gibraltar’s population tune into the radio at least once a week, allowing advertisers fantastic reach.
At the same time, Gibraltar’s stations are very well-segmented and targeted, meaning that reach is highly effective as well. Staying in tune with the digital age, radio is now more accessible than ever through online listening, apps and social content and is a valuable part of any media plan.
RADIO STATIONS
Radio Gibraltar is the most listened to station in Gibraltar playing 24hrs hit music and offers local and international news.
First independent radio station in Gibraltar. Upbeat mix of music plus the latest local news, weather and travel
Frequently Asked Questions
How much does radio advertising in Gibraltar cost?
Costs depend on the stations you book, the time of day, spot length, how many weeks you run, and any sponsorship or production elements. Cross-border Spanish-language versions can add to the total. There are no fixed published rates, so Empire builds a tailored quote around your budget, audience, and campaign goals after an initial briefing.
Which radio stations reach which audiences in Gibraltar?
Radio Gibraltar, run by the Gibraltar Broadcasting Corporation, is the main station, broadcasting on FM and AM in English, Spanish and Llanito to reach both local listeners and the Spanish-speaking Campo de Gibraltar and La Linea commuter audience. Rock Radio offers a music-led alternative. Empire matches station and language choices to the people you most want to reach.
What are the content and approval rules for Gibraltar radio ads?
Advertising should follow UK-aligned advertising standards, meaning claims must be truthful, substantiated and not misleading, with certain product categories restricted. Scripts typically need pre-clearance before broadcast. Empire reviews your copy against these rules and manages the clearance and approvals process with the stations on your behalf to keep campaigns compliant.
When are the busiest seasons for radio advertising in Gibraltar?
Demand peaks around Christmas and the wider Q4 retail run-up, the summer tourism season when visitor numbers rise, and the period around National Day in September when the territory turns out in red and white. These windows are competitive, so inventory tightens. Empire advises booking early to secure the slots and rates you need.