RADIO ADVERTISING IN HOUSTON
ADVERTISE ON RADIO IN HOUSTON
Houston’s airwaves mirror one of America’s most diverse metros, with iHeartMedia, Audacy, Urban One, and Cumulus splitting a market where country (KILT 100.3 The Bull, KKBQ 93Q), hip-hop and R&B (KBXX 97.9 The Box, KMJQ Majic 102.1), and Spanish-language audiences (KLOL Mega 101) all command real share. Add deep sports loyalty and an enormous Hispanic listenership, and advertisers can target sharply distinct communities station by station. Empire can help you penetrate the soundwaves and reach a captive Houston audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Houston and help you plan your radio adverts from start to finish.
READY TO ADVERTISE?
ADVERTISE ON THESE HOUSTON RADIO STATIONS
KAMA Tu Musica FM is a Spanish CHR radio station. It focuses more on Spanish Urban music (like Reggaeton) as well as Bachata.
KBME/Sportstalk AM is a sports-talk radio station in the Houston, Texas metropolitan area. It is currently owned by iHeartMedia, Inc. The station airs local sports-talk and carries nationally syndicated Fox Sports Radio programming.
This mass-appeal format mirrors Houston’s multicultural marketplace and is consistently a top choice for all listeners in Houston, reaching 951,000* Adults 18+ each week. 97.9 THE BOX plays a unique blend of Hip Hop and R&B to target the forward-thinking and trendsetting 18-34 year old who is now at the age of acquisition. The median age of the 97.9 THE BOX listener is 31.2
KLTN is a Regional Mexican radio station broadcasting in Houston, providing Spanish, Latin, pop, salsa music and regional Mexican programs.
KOVE-FM (Que Beuna 106.5 FM) is a Spanish-language radio station, It plays Spanish Adult Hits format. KOVE’s playlist expands into more recent music offerings from the 21st Century.
KPRC AM 950 is the oldest radio station licensed to Houston and still on the air to this day. KPRC is owned by iHeartMedia. KPRC AM 950 is Houston’s Real Texas, Real Talk covering news, politics, and more. With Walton and Johnson, Glenn Beck, Outlaw Dave, Gun Talk, Joe Pags, AD Rowntree and more! KPRC airs college football and basketball games from the University of Houston. Most hours begin with national news from Fox News Radio.
NewsRadio 740 is Houston’s Local and National News, Weather and Traffic radio station with political analysis from Michael Berry, Jimmy Barrett, Shara Fryer, Rush Limbaugh, Sean Hannity, Mark Levin and more!
Majic 102.1 is Houston’s only Urban Adult Contemporary station, touching the lives of 847,900*unique Adult 18+ consumers each week. Majic 102.1 connects with its core audience of Adults 25-54 with music from the ‘80s, ‘90s and today, news and politics, community outreach, entertainment, interactive content and lifestyle-driven events. For 35 years Majic 102.1’s on̩‑air line-up has embraced Houston’s diverse general market population of African Americans, Hispanics and others who are college-educated homeowners with considerable household incomes exceeding $75,000. The artists heard on Majic 102.1 make up an entire genre of music that has shaped a generation.
94.5 The Buzz is Houston’s Rock and Alternative with big personalities like the Rod Ryan Morning Show, Theresa, A.D., Karah Leigh and more playing artists such as Muse, Beck, Twenty One Pilots, Foo Fighters, Theory of a Deadman, Cage the Elephant and more!
The Beat is an urban contemporary radio station in Houston. It is a real Hip-Hop and R&B station.
KODA-FM, SUNNY 99.1 plays Houston’s best variety of the ’80s, ’90s and today with Dana & Jay in the Mornings and Delilah at night!
Frequently Asked Questions
What determines the cost of radio advertising in Houston?
Cost depends on the stations chosen, daypart, spot length, total weeks and how many ads air each week. Demand around major events such as RodeoHouston or the holidays also moves rates. Empire never works from fixed list pricing; we build a tailored quote around your goals, audience and budget after reviewing your brief.
Which Houston radio stations reach which audiences?
Format guides reach. SportsRadio 610 draws sports fans, 104.1 KRBE serves a broad contemporary-hit audience, and 93.7 The Beat reaches hip-hop and R&B listeners. KSBJ connects with Christian listeners. Houston has a very large Hispanic audience, so Spanish-language stations are essential for reaching Spanish-dominant and bilingual households across the metro.
What are the content and approval rules for radio ads?
Ads must follow US truth-in-advertising and FTC norms plus each broadcaster’s standards, so claims need to be honest and substantiated, with required disclosures included. Stations review scripts before airing. Empire manages copy clearance and works with you to evidence claims, keeping spots compliant so they run smoothly without last-minute rejections.
When is the best time to advertise on Houston radio?
Timing follows the local calendar. Q4 holidays and back-to-school drive heavy retail demand, while RodeoHouston in March (roughly March 2 to 22 in 2026) and Texans, Astros and Rockets seasons lift sports-format listening. Booking ahead of these peaks secures better inventory. Empire helps you align flights with the moments that matter to your customers.