RADIO ADVERTISING IRELAND
ADVERTISE ON RADIO IN IRELAND
Radio advertising in Ireland is an excellent way to reach audiences throughout their day with catchy jingles and repetition. Radio ads are memorable and lead to excellent “consumer recall”. This in turn increases the call-to-action rate.
Empire can recommend the best stations for your target audience and objectives within Ireland, and help you plan your radio adverts from start to finish.
RADIO STATIONS
RTE Radio 1 is the most popular radio station in Ireland. It draws a high number of listeners, with a focus on comprehensive, high-quality content across every genre.
RTÉ 2FM delivers national music and entertainment programmes that are popular with teens and young adults.
RTÉ Lyric FM presenters are carefully selected for their ability to closely engage with listeners on a perosnal level.
Today FM is tailored to suit listeners in the 25-44-year age range in Ireland.
The station shares hilarious and heartwarming stories, breaking news and all the muisc you love.
SPIN1038 is the No.1 radio station for listeners in the 15-34 age range in Dublin.
Home of the famous 10 SPIN Hits in a Row, the station plays all the latest hits and is always ahead of the rest with entertainment content.
NewsTalk is the most popular current affairs radio station in Ireland. It attracts young adult listeners and is focused on high-quality content across every genre.
98FM is known as The Sound Of The City, playing a wide variety of music from the 90s, 2000s and today.
FM 104 is one of Dublin’s popular hit music stations.
Q102 is Dublin’s feel-good station featuring the best adult contemporary and retro music.
Frequently Asked Questions
How much does radio advertising in Ireland cost?
There is no fixed price. Cost depends on the station, time of day, spot length, number of spots and the campaign length, with breakfast and drive-time slots commanding more than off-peak airtime. Production of the ad is a separate factor. Empire prepares a tailored quote built around your budget, target audience and objectives.
Which Irish radio stations reach which audiences?
RTÉ Radio 1 dominates with broad national and older listeners, while 2FM skews younger. Today FM is Ireland’s biggest commercial station with strong national mainstream reach, and Newstalk attracts a news-led, current-affairs audience. Empire pairs these national stations with regional and local options to match your specific listeners.
What are the content and approval rules for Irish radio ads?
Radio ads follow the ASAI Code of self-regulation, so messaging must be legal, decent, honest and truthful, with any claims substantiated. Pre-clearance copy advice is available before airing, and stations apply their own acceptance checks. Empire manages scripting, substantiation and the full approval process so your ad clears smoothly.
When is the best time of year to advertise on Irish radio?
Demand and listening patterns shift seasonally. The Christmas Q4 run is the busiest and most competitive, St Patrick’s season around March lifts activity, and back-to-school in late summer suits family and retail messaging. Summer offers lighter, often better-value airtime. Empire advises on timing and books ahead to secure peak slots.