Radio advertising in Italy is an excellent way to reach audiences throughout their day with catchy jingles and repetition. Radio ads are memorable and lead to excellent “consumer recall”. This in turn increases the call-to-action rate.
Empire can recommend the best stations for your target audience and objectives within Italy and help you plan your radio adverts from start to finish.
RAi Radio 1 specializes in news and talk shows like Radio Anch’io and sports-related broadcasts. The station brings listeners live coverage of every football match played by the Italian national football team.
Rai Radio 2 is a popular station with listeners in the 25 to 54 year age group. The station is known for featuring popular comedian and TV/radio personality, Fiorello (together with Marco Baldini). It is among the highest-rated Italina radio stations in terms of audience share.
Radio 3 is station with a cultural focus specializing in classical music, avant-garde music (including live concerts), drama, literature and readings of classic works Programming also covers topics like history, economics, philosophy, religion, mythology, art and cinema.
Radio 105 FM is a private, national radio station with offices in Milan and Miami. Founded in February 16, 1976, it was the first broadcaster to become national in 1982. The station specializes in contemporary music and entertainment.
Virgin Radio Italy is a music-based radio station, specializing in rock music and more.
RTL 102.5 is a private radio station. It was the first Italian station to use the “contemporary hit radio format” which involves broadcasting the latest hits only.
Radio Italia is an elegant, unique radio station. Its primary focus is on music and its listeners. It’s a popular station with Italian artists who are looking for their big break.
Radio Zeta features a selection of quality music, with the right mix of classics, Italian music and international hits.
Radio Deejay is a trendy station that appeals to a young, modern audience. Although it strives to keeo up with the latest trends, the station maintains its strong identity. This keeps loyal listeners cming back for more.
Radio Capital is a broadcast radio station in Rome, Lazio and Italy. It specializes in pop, rock and classic music.
R101 is an adult contemporary music and news radio station. It’s headquarters are housed in Milan, Italy.