RADIO ADVERTISING IN LATVIA
ADVERTISE ON RADIO IN LATVIA
With the public Latvijas Radio fully state-funded and out of the ad market since 2021, commercial sales rest entirely with private networks led by the long-established Radio SWH family and the contemporary-hit Star FM. The audience splits sharply along language lines, with dedicated Latvian and Russian-language stations such as Radio SWH Plus, so advertisers must buy and produce spots separately for each linguistic group to achieve genuine national coverage.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Latvia and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE LATVIAN RADIO STATIONS
EHR is a hit music station playing top songs from the charts whether it be the UK Top 40, Billboard Top 40 or Euro hits, you will hear it here.
National radio station updating you on the latest and playing top music.
The first commercial radio station in Latvia, established on 15 May 1993 and is the most recognizable radio brand among Latvians. Playing popular music with contemporary and good quality content with remarkable radio hosts, unchangeable values and an open attitude.
Radio TEV is a regional radio stations with 21 regional transmitters. The station is full of local, regional and national information and news, but also plays world music.
RETRO FM Latvija is a modern, dynamic and vibrant radio uniting the widest audience and several generations of listeners at once, and is the 3rd most listened to station in Latvia.
Jazzy Radio is providing jazz-pop, smooth jazz and jazz music.
This radio station has the largest and most loyal Russian-speaking audience in Latvia. With a great selection of specialist DJ programs for all tastes, the most attractive competitions and original content made in Latvia.
This station has a unique musical cocktail, the largest playlist and constant surprises in variety of hits. Radio SWH Gold can be heard in Riga and outskirts, and it is loved by melanomas, who can appreciate musical pearls from diverse genres and ages.
This station has a stable, loyal and respectful audience and increasingly wider broadcast in entire Latvia. Rock is and remains alive – and now it is very alive, because the golden sound of rock has been enriched with two rock music programs, informing it’s audience about Latvian rock music and the hottest news in rock life at global scale.
SWH has a young audience aged between 18 and 25. Playing popular music which suits it’s audience, together with entertainment and news.
Frequently Asked Questions
How much does radio advertising in Latvia cost?
Costs depend on the stations chosen, daypart, spot length, total number of airings and any production or sponsorship elements. A drivetime campaign on a national network differs greatly from off-peak slots. Empire never works from fixed rate cards; we assess your goals and audience, then prepare a tailored quote for your specific Latvian schedule.
Which radio stations reach which audiences in Latvia?
Latvia’s audience splits between Latvian and Russian speakers. Public Latvijas Radio (LR1 news, LR2 popular music) reaches broad Latvian-speaking listeners, while Star FM, European Hit Radio and Radio SWH skew younger with contemporary hits. Radio Skonto adds mainstream reach. We mix Latvian and Russian-language stations to match your target demographic precisely.
What are the content and approval rules for radio ads in Latvia?
Scripts must meet Latvian advertising-standards and broadcasting norms: claims should be truthful and substantiated, with care around health, financial and comparative messaging. Certain sectors face restrictions or require pre-clearance. Empire reviews copy against local rules, manages station approvals and handles any required clearances before airing, so your campaign launches without compliance delays.
When is the best time to advertise on Latvian radio?
Demand and listening patterns shift seasonally. The Christmas and New Year period in Q4 is highly competitive for retail and gifting, so booking early protects rates and slots. Summer sees lighter weekday listening but strong drivetime and travel reach, while late-August back-to-school is ideal for family and education advertisers.