RADIO ADVERTISING IN LOS ANGELES
ADVERTISE ON RADIO IN LOS ANGELES
Los Angeles is one of the largest radio markets in the United States, soundtracking a region where commuters spend hours each week on the freeways. iHeartMedia (KIIS-FM, KOST, KBIG) and Audacy (KROQ) anchor the English-language dial, while a deep Spanish-language tier led by TelevisaUnivision’s KLVE and regional-Mexican KSCA reaches the area’s enormous Latino population. Advertisers can pair mass drive-time reach with tightly segmented cultural and format buys. Empire can help you penetrate the soundwaves and reach a captive Los Angeles audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Los Angeles and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE LOS ANGELES RADIO STATIONS
Jack FM broadcasts adult hits music. The station originally aired as KNX-FM in 1948. The station was acquired by Entercom in 2017.
KTWV broadcasts adult contemporary music. The station transitioned from jazz to urban adult contemporary in 2010. It is one of the top ten radio stations in the area.
KLOS has broadcasted rock in the Los Angeles area since 1969.
The station airs its music in an album-oriented rock radio format.
KIIS 102.7 is an English-language station. KISS FM is broadcast is several cities across the world.
The station primarily plays the top forty and has several radio shows that play throughout the day.
KBIG broadcasts “”hot adult contemporary”” music from the 1990’s to today. The original station was first broadcasted in 1952.
The stations broadcasts the news and has morning shows in addition to music play.
KOST 103.5 is an adult contemporary station in Los Angeles and first aired as KGLA in 1956.
KOST is considered a “”superpower”” station that was grandfathered in. The station’s radiated power exceeds the US sets for station in the area.
The World Famous KROQ” is based in Pasadena and broadcasts to the greater Los Angeles area.
KRTH is a classic hits station that is licensed to Los Angeles. It has a large geographical reach due to its antenna location.
The station is also known for its nationally syndicated program Rewind with Gary Bryan. It’s one of the top ten radio stations in LA.
Power 106 FM is an English-language station broadcasting in LA. The station’s motto is “LA.’s #1 for Hip-Hop”.
In addition to its music, the station is also known for its morning shows. KPWR airs a rhythmic contemporary format.
KRRL broadcasts commercial, mainstream urban music. The station serves as a flagship for Big Boy’s neighborhood. Big Boy has a nationally syndicated program that’s been on the air since July 30, 2018.
Frequently Asked Questions
How much does radio advertising in Los Angeles cost?
There is no single rate. Cost depends on the stations chosen, daypart, spot length, total number of spots, and whether you add streaming or podcast inventory. Demand around awards season, holidays, and major sports also moves pricing. Empire builds a tailored quote around your goals and budget rather than quoting fixed prices.
Which Los Angeles radio stations reach which audiences?
KIIS-FM reaches a broad contemporary-hit audience, KROQ serves alternative-rock listeners, and Power 106 and Real 92.3 reach hip-hop and R&B fans, while KFI AM 640 reaches news and talk commuters. For LA’s very large Hispanic audience, Spanish-language stations deliver strong reach. Empire maps your target listeners to the right station combination and their streaming feeds.
What are the content and approval rules for radio ads in Los Angeles?
Scripts must follow US truth-in-advertising and FTC standards, meaning claims should be accurate and substantiable, with required disclosures clearly stated. Individual stations also apply their own commercial acceptance standards. Empire reviews copy, gathers any substantiation, and handles clearance with each station before your campaign goes live.
When is the best time to advertise on Los Angeles radio?
Demand and listening patterns shift through the year. Q4 holiday shopping, awards season in the early months, back-to-school, and the busy LA sports and events calendar all drive strong listenership and competition for spots. Summer drive-time offers its own openings. Empire times your flight to match audience peaks and your objectives.