RADIO
RADIO
More than 90% of the Luxembourg’s population tune into the radio at least once a week, allowing advertisers fantastic reach.
At the same time, Luxembourg’s stations are very well-segmented and targeted, meaning that reach is highly effective as well. Staying in tune with the digital age, radio is now more accessible than ever through online listening, apps and social content and is a valuable part of any media plan.
RADIO STATIONS
Eldoradio provides 24hr music playing several genres and styles of music, also providing exclusive news.
L’essentional provides real music variety from country, dance, Hip-Hop to Classical, Jazz to Alternative, Rock to Folk, Blues to Ethnic, and much more..
Playing the best Playing the best hits up to date and golden classics, with local news.
RTL is the people’s choice station playing soul, funk, jazz and hits of today. The also offer generic programming, entertainment and news
Frequently Asked Questions
What determines the cost of radio advertising in Luxembourg?
Cost depends on the stations chosen, the daypart and spot length, how many spots run each week, and the production needed for multilingual versions. Audience demand around peak commute times also affects pricing. Empire builds a tailored quote around your goals, budget and language mix rather than working from fixed published rates.
Which Luxembourg radio stations reach which audiences?
RTL Radio Lëtzebuerg leads in Luxembourgish, reaching the broadest resident base across all ages. Eldoradio over-indexes with 16 to 34 year olds. RTL Radio 93,3 and 97,0 serves German speakers, while Radio Latina reaches the Portuguese and southern European communities. Empire combines stations to match your language and demographic targets.
What are the content and approval rules for radio ads in Luxembourg?
Scripts must follow local and EU-aligned advertising standards, with claims that are accurate and substantiated and clear identification of the advertiser. Some sectors and claims require pre-clearance before broadcast. Empire prepares compliant scripts in the relevant languages and manages the approval process with stations so your campaign airs without delays.
When are the busiest seasons for radio advertising in Luxembourg?
Demand peaks in the Christmas and New Year quarter as retail and brand spend rises, then again around the back-to-school period in late summer. Summer holidays can soften some audiences but suit travel, leisure and seasonal messaging. Empire plans bookings early for high-demand windows to secure preferred dayparts and stations.