RADIO
RADIO
Radio advertising in Macedonia is an excellent way to reach audiences throughout their day with catchy jingles and repetition. Radio ads are memorable and lead to excellent “consumer recall”. This in turn increases the call-to-action rate.
Empire can recommend the best stations for your target audience and objectives within Macedonia and help you plan your radio adverts from start to finish.
RADIO STATIONS
National and most famous radio station. According all research from the Agency for audiovisual communication for previous year Anntena 5 was listed as the number 1 station according the listeners. Our program is Macedonian and international entertainment music and shows hosted by professional radio hosts with many years of experience.
“Radio Bubamara, according to official surveys, has been the leading and favorite radio of Skopje and citizens from other cities in Macedonia for the past 23 years.
Radio listeners are witty, have a good sense of music and are on average 24 to 63 years old. Some have personal loans, some have more or less money, but Radio Bubamara is listening intently and for all the money.
CapitolFM is relatively new radio station in Skopje, with programs focus on fun and pop music from Macedonia and abroad. Also broadcasting shows which should keep younger listeners engaged.FM
Urban Radio at the territory of Skopje, with modern pop and rock music from Macedonia and worldwide. Always in top three stations according the official surveys fro Agency for Audiovisual communications.
Fortuna Radio regional at Skopje territory with mostly Macedonian and regional music
HIT Radio 107.4 Fm is a 24 hour music talk radio in the city of Skopje. Broadcasts the best current commercial hits and offers a daily program of entertaining and up-to-date content cultural-entertaining information.
Radio Station in Skopje, we play rock music from all around the world. Our characteristic is that we have most loyal listeners probably because of the specific segment of music
Radio Rosa is a specialized radio (music – speech) format. We broadcast exclusively Macedonian folk music – old-fashioned, original and newly created.
As of February 22, 2005, 90.3mm Sports Radio broadcasts exclusively sports programming, with more than 15 hours of live programming. The concept of the 90.3mm Sport Radio is, above all, fast and accurate information on all sporting events. The 90.3mm sports radio has a tradition, transformed into a new sports sound!
Regional radio station in Skopje, with urban and underground music and show program
Frequently Asked Questions
What determines the cost of radio advertising in North Macedonia?
Cost depends on the stations chosen, daypart, spot length, total spot count and campaign duration. National networks reach more listeners than single-city signals, and morning drive-time costs more than off-peak. Production and any Albanian-language versioning also factor in. The Empire builds a tailored quote around your budget, audience and objectives.
Which stations and formats reach which audiences in North Macedonia?
Antenna 5 and Kanal 77 are leading national networks reaching broad Macedonian-speaking audiences across Skopje, Bitola and beyond, while Metropolis Radio suits music-led, younger listeners. For the Albanian-speaking minority, stations and language-specific scheduling extend reach. The Empire matches station, daypart and format to your target demographic.
What content and approval rules apply to radio ads in North Macedonia?
Ads must meet local advertising-standards and broadcasting regulations: claims should be truthful and substantiated, comparative messaging fair, and certain categories pre-cleared before airing. Copy is typically reviewed by the station before scheduling. The Empire handles script checks, clearance and any required adjustments so your campaign airs without delay.
How does seasonality affect radio advertising in North Macedonia?
Demand and listenership shift through the year. Year-end and holiday periods bring heavier retail competition and higher rates, summer sees lighter audiences as people travel, and the back-to-school window lifts family and retail activity. Booking inventory early for peak windows secures better placements. The Empire plans timing to match your goals and budget.