Radio advertising in Malta has proven an excellent medium for reaching audiences through its high penetration levels and repetition.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Malta and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE MALTESE RADIO STATIONS
One of the most popular radio stations, it regularly maintains an stable audience of 25% of share. Bay Radio can be defined as a contemporary hit station and its daily program schedule includes one of the most listened to breakfast shows. It uses Maltese English, Maltese language or a mixed of both.
It rivals with Bay radio, as the most listened to radio station. It is a generalist radio station where political affairs tend to be present in line with the media strategy of the Labour Party. Maltese tends to be the main language used. It has a regular share of around 20%.
Radio Malta transmits cultural and current affairs programs putting a strong focus on news . Phone-Ins feature on some of its programs. Classical music and classic hits form an integral part of its daily 24×7 schedule. With the exception of the BBC News, all programs on Radio Malta are transmitted in the Maltese language. It concentrates a 10% of share.
Radju Marija is a radio station part of the media strategy of the Catholic Church of Malta. Its mission includes Liturgy, Catechists, Spirituality, Spiritual assistance with everyday issues, Information, Music, and Culture. It broadcasts in Maltese language.
A station where music is permanently present with a focus on contemporary hits and positive vibe. Language is English and it concentrates a 10% of share.
X FM is a radio station that focuses on Music and has one of the most famous breakfast programs of Malta: The Big Breakfast. Contemporary music TV station. It broadcasts in English language mixed with Maltese language.