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RADIO ADVERTISING MALTA

ONE OF THE MALTA’S MOST COST EFFECTIVE AND SUCCESSFUL MEDIUMS

ADVERTISE ON RADIO IN MALTA

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Radio advertising in Malta has proven an excellent medium for reaching audiences through its high penetration levels and repetition.

Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.

Empire can recommend the best stations for your target audience and objectives within Malta and help you plan your radio adverts from start to finish.

ADVERTISE ON THESE MALTESE RADIO STATIONS

Bay Radio
89.7BayLogo
Target Audience
Adult Locals
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One of the most popular radio stations, it regularly maintains an stable audience of 25% of share. Bay Radio can be defined as a contemporary hit station and its daily program schedule includes one of the most listened to breakfast shows. It uses Maltese English, Maltese language or a mixed of both.

One radio
OneRadioLogo
Target Audience
Adult locals
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It rivals with Bay radio, as the most listened to radio station. It is a generalist radio station where political affairs tend to be present in line with the media strategy of the Labour Party. Maltese tends to be the main language used. It has a regular share of around 20%.

Radju Malta
Radju Malta logo
Target Audience
Adult locals
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Radio Malta transmits cultural and current affairs programs putting a strong focus on news . Phone-Ins feature on some of its programs. Classical music and classic hits form an integral part of its daily 24×7 schedule. With the exception of the BBC News, all programs on Radio Malta are transmitted in the Maltese language. It concentrates a 10% of share.

Radju Marija
LOGO_Radju_Marija-logo
Target Audience
Adult locals
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Radju Marija is a radio station part of the media strategy of the Catholic Church of Malta. Its mission includes Liturgy, Catechists, Spirituality, Spiritual assistance with everyday issues, Information, Music, and Culture. It broadcasts in Maltese language.

Vibe FM
Vibe88.7fm
Target Audience
Adult locals
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A station where music is permanently present with a focus on contemporary hits and positive vibe. Language is English and it concentrates a 10% of share.

X FM
Xfm radio malta
Target Audience
Adult locals
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X FM is a radio station that focuses on Music and has one of the most famous breakfast programs of Malta: The Big Breakfast. Contemporary music TV station. It broadcasts in English language mixed with Maltese language.