RADIO ADVERTISING IN MEXICO
ADVERTISE ON RADIO IN MEXICO
Mexican radio is consolidated among a handful of group operators rather than independents, with networks such as Grupo Radiorama, Grupo ACIR, Grupo Radio Centro, MVS Radio, Grupo Formula and Radiopolis (home to W Radio, Los 40 and Ke Buena) controlling much of the commercial dial across hundreds of AM and FM stations. The format spread, from news-talk to grupera and pop, lets advertisers buy distinct audiences nationally or city by city through a few group relationships. Empire can help you penetrate the soundwaves and reach a captive Mexico audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Mexico and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE MEXICO RADIO STATIONS
Noticias broadcasts news and talks programming, along with blocks of contemporary music in Spanish from the 1980s and 1990s
Top 40/Chart format radio station in Mexico City, broadcasting on the frequency of 91.3 MHz.
Broadcasting on 95.3 FM, carries contemporary music in Spanish from the 1990s until the present, with a focus on romantic songs under the name “Amor” (Love).
XHSON-FM is a dance music radio station in Mexico City-owned and operated by NRM Comunicaciones. Its 4 regular presenters and 31 resident DJs (alongside several additional guest DJs from time to time) host the station’s 24-hour mix of electro-house, techno, trance, progressive, drum and bass, dubstep, house, breaks and other dance and electronica music. It also plays chill-out and lounge music 13 hours a week.
Spanish & English Top 40 (CHR)
Located on 93.7 MHz, XEJP-FM is owned by Grupo Radio Centro and broadcasts contemporary music in Spanish from the 1980s to the present
Broadcasts Grupera music, Banda, Mariachi, Norteño and is the flagship of a network of stations with the same branding and format across the country.
Aside from news and talk programming, it also airs NFL games on Sundays during the league’s season (including the Super Bowl) as well as soccer matches from Liga MX.
Broadcasts grupera music.
Broadcasting on 101.7 MHz from atop the World Trade Center Mexico City, XEX-FM broadcasts the contemporary hit radio format taken from the Los 40 network. The vast majority of the songs played on-air are in English.
The station is owned by Grupo ACIR and airs the company’s Match format of contemporary hit radio in English.
Mix 106.5 broadcasts contemporary music in English from the 1980s to the present
News-talk station and contemporary music in English.
Oye is a pop-formatted station with music in English and Spanish featuring local and international artists.
The station is aimed primarily at youth and adolescents. NOTE: NOT BROADCASTING AT THE MOMENT. However, Radio Disney stated in a press release that it would return on new stations in 2020.
Adult contemporary music in English; news
Classic Hits
Talk radio featuring some of Mexico´s most recognized news anchors.
Frequently Asked Questions
What determines the cost of radio advertising in Mexico?
Cost depends on several factors rather than a fixed rate. Daypart matters most, with morning and evening drive-time commands premium pricing, while off-peak hours cost less. Station ratings, format, spot duration, sponsorship of flagship programmes, and seasonal demand all influence the price. The Empire prepares a tailored quote built around your campaign objectives and budget.
Which Mexican radio stations and formats reach which audiences?
Mexico’s airwaves are served by major groups including Grupo ACIR, Radiópolis, MVS Radio, Grupo Radio Centro and Radio Fórmula. News and talk stations such as W Radio, Radio Fórmula and MVS Noticias reach adult decision-makers; regional Mexican formats like Ke Buena and La Mejor deliver broad mass-market reach; while Exa FM and Los 40 attract younger listeners.
What are the content and approval rules for radio ads in Mexico?
All radio advertising must respect local cultural and regulatory standards, and any claims about a product or service should be substantiated. Some messaging requires pre-clearance before broadcast. The Empire manages the approval process on your behalf, liaising with stations and ensuring your scripts meet the relevant requirements before they go to air.
When is the best time to advertise on radio in Mexico?
Timing should align with Mexico’s retail and cultural calendar. Key peaks include El Buen Fin in November, the Christmas and Día de Reyes gifting season, and Mother’s Day on 10 May. National holidays and major events such as football tournaments also lift listening and demand. The Empire helps you plan flighting to capture these moments cost-effectively.