RADIO ADVERTISING IN NEW YORK
RADIO ADVERTISING IN NEW YORK
New York is the largest radio market in the United States, and its stations carry the weight to match. iHeartMedia runs the Top 40 powerhouse Z100 (WHTZ), while Audacy controls all-news anchor 1010 WINS and sports pioneer WFAN; MediaCo’s Hot 97 (WQHT) defines hip-hop for the metro. For advertisers, that means unrivaled reach across commuters, ethnic communities, and format-loyal audiences no other US market can replicate. Empire can help you penetrate the soundwaves and reach a captive New York audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within New York and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE NEW YORK RADIO STATIONS
WQHT is a radio station in New York City. Owned by Emmis Communications, it broadcasts an urban contemporary format. WQHT’s studios are located in the Hudson Square neighborhood of Manhattan, and its transmitter is located at the Empire State Building.
WBLS (107.5 MHz) is an urban adult contemporary formatted FM radio station, licensed to New York City.
WCBS Newsradio is one of America’s most listened to radio stations providing news and information on the AM dial in New York for 45 years. Traffic and Weather Together on the “8’s” have been a mainstay with New York commuters for decades. WCBS (880 AM, “WCBS Newsradio 880”) is a radio station licensed to New York City and is owned and operated by Entercom.
WCBS-FM (101.1 FM) is a radio station offering a classic hits format licensed to New York City and is owned and operated by Entercom.
As the world’s first 24-hour all-sports radio station, WFAN remains the premier sports talk radio station in the business. Since its debut on July 1, 1987, dozens of stations have copied the all-sports format, but none have achieved the success and the popularity of the FAN. WFAN is a radio station licensed to New York City and is owned and operated by Entercom.
WINS (1010 kHz) is an AM radio station licensed to New York City and owned by Entercom. WINS is the oldest continuously operating all-news radio station in the United States, broadcasting in that format since 1965.
WLIB (1190 AM) is an urban contemporary gospel radio station licensed to New York City.
WNEW-FM (102.7 FM, “NEW 102.7”) is a Hot adult contemporary formatted radio station, licensed to New York City and owned by Entercom. WNEW-FM is best remembered for one of its previous incarnations, a progressive rock radio format that began in 1967 and lasted into the 1990s. That station became very influential in the development of rock music during the 1970s and 1980s.
WNSH (94.7 FM, “New York’s Country 94.7”) is a radio station that is licensed to Newark, New Jersey and serves the New York City area. The station airs a country music format, and was the flagship for Cumulus Media’s “Nash” brand of country-related multimedia from 2013 until Entercom’s acquisition of the station in 2019.
“WNYL is an FM radio station licensed to New York City and owned by Entercom. WNYL broadcasts an Alternative rock format branded as “”Alt 92.3″”, with studios located in the Hudson Square neighborhood in Manhattan and transmitter located at the Empire State Building.
The station was the flagship of The Howard Stern Show from November 1985 to December 2005, and The Opie and Anthony Show from April 2006 until March 2009.”
Frequently Asked Questions
How much does radio advertising in New York City cost?
There is no flat rate. Cost depends on the stations chosen, daypart, spot length, number of weeks, creative production and whether you add streaming or podcast inventory. Drive-time slots on flagship stations command a premium over off-peak. The Empire builds a tailored quote around your budget, audience and campaign goals, so you only pay for reach that matters.
Which New York radio stations reach which audiences?
1010 WINS delivers all-news commuters; WFAN owns sports talk; Z100 (WHTZ) and 97.1 AMP reach younger Top 40 listeners; Hot 97 (WQHT) and WBLS reach hip-hop, R&B and urban audiences. For the large Hispanic market, WSKQ La Mega 97.9 and WPAT Amor 93.1 lead with salsa, reggaeton and Latin pop in Spanish.
What are the content and approval rules for NYC radio ads?
Scripts must follow US truth-in-advertising and FTC norms plus each broadcaster’s standards: claims need substantiation, and certain regulated categories require disclaimers or documentation. Spanish-language spots must be accurately translated and culturally appropriate. The Empire handles clearance, advising on wording and gathering any proof so your commercial is approved and airs without delay.
When is the best time to advertise on New York radio?
Demand and pricing rise around Q4 holidays, back-to-school in late summer, and major sports seasons when WFAN listening peaks. Tax season, spring and tentpole city events also lift specific audiences. Booking early secures preferred dayparts before inventory tightens. The Empire plans your flighting around these windows to balance impact against cost.