RADIO ADVERTISING NORWAY
ADVERTISE ON RADIO IN NORWAY
According to the PPM survey (Kantar Media) almost 3.7 million Norwegians listened to the radio on a weekly basis in January 2018. That is only 44,000 less than in 2017. 2.6 million Norwegians listened to the radio every day in January 2018, and that is 463,000 fewer daily listeners compared to 2017, allowing advertisers fantastic reach.
RADIO STATIONS
NRJ Norway meets the lifestyle of the younger generation playing all the hit music.
P4 is a private radio station playing pop music together with news, entertainment and sports around the clock
P5 Hits keeps and updates the listeners on news, traffic and weather. This is the channel that at all times plays all the major hits.
P6 Rock is a popular radio statin in Norway playing rock music 24/7
P7 Klem is one of Norways most popular radio stations playing chilled music.
P8 Pop is dedicated to the Norwegian audience. The station arranges programs to offer you the best pop music
P9 Retro is the people’s choice radio station, playing soul, funk, blues, and today’s hits.
P10 Country is Norways country radio station playing today’s country music, country classics and songs from the last decade.
P24-7 Mix is a feel good station playing up to date music, will give you accurate traffic updates and news. P24-7 Mix is Norway’s nonstop music channel.
New station playing music from 2010 onwards. Radio 1 Norway is a Bergen, Norway based online radio. Top 40, pop and some good Euro hit music are the most popular. Radio 1’s goal is to be one of the top broadcasters in Norway. Radio 1 Norway is shaping up to be the number one radio station out there by their beautiful song choice.
Radio Kiss targets the younger audience playing the best dance music in the world.
Radio Norge is an independent web radio station. They are popular for streaming classical music and the latest songs and music from the European world. Radio Norge collaborates with Monte Carlo Doualiya and with the Europe section at the BBC to stream news and information.
Radio Norsk Pop are dedicated to playing the best Norwegian music. A traditional channel with a clear identity.
Real rock around the clock for all the rock lover is Norway.
Radio Top 40 is difficult to switch off, broadcasting exciting programs, and playing the best hits in the world all day long.
Radio Vinyl plays all the hits from the 50’s, 60’s and 70’s
Frequently Asked Questions
How much does radio advertising in Norway cost?
Costs depend on the stations you book, the daypart, spot length, regional versus national reach, and the number of weeks on air. Production and any sponsorship elements also factor in. There are no fixed published rates, so Empire builds a tailored quote around your budget, target audience, and campaign goals after an initial briefing.
Which radio stations reach which audiences in Norway?
P4 (the P4 Group, including P5 Hits, P6 Rock and others) and Bauer Media’s Radio Norge plus its national network are the main commercial, ad-funded operators reaching broad nationwide audiences. The public broadcaster NRK carries no advertising. Empire matches station and format choices to the demographics you most want to reach.
What are the content and approval rules for Norwegian radio ads?
Advertising must follow Norwegian Marketing Control Act standards overseen by the Consumer Authority, meaning claims should be truthful, substantiated and not misleading. Scripts typically need pre-clearance before broadcast, and certain product categories face restrictions. Empire manages copy clearance and the approvals process with stations on your behalf to keep campaigns compliant.
When are the busiest seasons for radio advertising in Norway?
Demand and audiences peak around Christmas and the wider Q4 retail run-up, the back-to-school period in August, and key summer weeks when listening shifts to mobile and in-car. These windows are competitive, so inventory tightens and lead times lengthen. Empire advises booking early for peak periods to secure the slots and rates you need.