RADIO ADVERTISING IN PERU
ADVERTISE ON RADIO IN PERU
Peruvian radio is dominated by Grupo RPP, whose flagship RPP Noticias is the country’s most-listened-to station and reaches well beyond Lima into provincial cities where the group claims near-total national coverage. The same group runs leading music formats such as Studio 92, Corazon and Capital, giving advertisers a single owner that spans news-driven adult audiences and younger music listeners across most of the country. Empire can help you penetrate the soundwaves and reach a captive Peru audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Peru and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE PERU RADIO STATIONS
It is a radio with just over 10 years of foundation and focuses on showing the local reality of Peruvian society. Its main audience is taxi drivers, housewives, small business people. Its main reports focus on police, sports and cultural
It is a radio that transmits news, sports, health and varied entertainment. It is the most important radio of the Universal Corporation, a communication group that started in Chiclayo and grew rapidly since its entry into the capital in 2010.
It is a radio that transmits cumbia and chicha music that had its origins in the city of Chiclayo and then entered the capital in 2009. It currently has not only a presence in Peru but also broadcasts cumbia, bachata and techno in Argentina.
It is a radio that transmits cumbia music, salsa, merengue, bolero and traditional Peruvian music. Its audience is older taxi drivers, housewives and older adults.
It is a youth music radio that transmits reggaeton, salsa, bachata, trap and all genres related to urban music. It was born in 2011 and since 2016 presents the La Zona awards for the best of urban music in Spanish.
It is a radio focused on a youth audience, with musical content related to the urban genre. It is the most recognized radio for bringing the most popular reggaeton singers to the Peruvian stages.
It is a radio of rock and pop music between 1980 and 1990, being the second radio station specifically dedicated to those genres in Peru. It is positioned as the radio that is to “relax and have fun”.
It is a musical radio that transmits rock, reggae and pop in English and Spanish, specifically from the years 1970 to 2010. It is one of the 2 radios dedicated to rock in Peru.
It is a radio exclusively dedicated to salsa music, being the most recognized nationwide for it. It is positioned as a radio with the “exact dose of energy and fun to enjoy.” It is one of the radios easily identifiable by its slogan “categorically superior”
It is a radio that exclusively transmits content to a female audience. The music offered are ballads, bachata and everything related to romantic music in Spanish. Its best-known program “Mother, Friend, Woman” is recognized nationally. It is the # 1 ballad station nationwide.
It is the most important radio in Peru in terms of audience, with more than 6.7 million daily listeners. With 55 years on air, its program “La Rotativa del Aire” is recognized as the most serious and reliable information program in the country. Its contents focus on information and analysis of news, sports, health and entertainment.
It is a rock, pop and electronic radio primarily in English, aimed at a teenage and youth audience. From the beginning, it was a musical radio, although it has suffered variations in terms of the genres broadcast. Currently, its programming has changed a bit including reggaeton and pop in Spanish.
Frequently Asked Questions
What drives the cost of radio advertising in Peru?
Cost depends on the station and network reach, the daypart you select, spot length, the number of insertions, and whether you buy Lima only or nationwide. Production and presenter-read formats also affect pricing. Empire negotiates with stations on your behalf and provides a tailored quote built around your audience and budget.
Which Peruvian radio stations reach which audiences?
Grupo RPP’s RPP Noticias offers near-national news reach, while Studio 92, Oxigeno and La Zona target younger, urban and contemporary-music listeners. CRP Radios’ Moda, Ritmo Romantica, Nueva Q, Radiomar and Planeta cover pop, romantic ballads, cumbia, salsa and English-language hits. Empire matches stations to your target demographic.
What are the content and approval rules for radio ads in Peru?
Radio creative must respect Peruvian cultural and regulatory standards, and any product claims must be substantiated. Some categories require pre-clearance or supporting documentation before broadcast. Empire manages script review, station approvals and any required clearances so your campaign airs on schedule and stays compliant.
When is the best time to run radio campaigns in Peru?
Fiestas Patrias in late July is a major commercial peak, alongside Christmas and New Year, Dia de la Madre, the back-to-school period and November retail events. Listening rises during commuting dayparts year-round. Empire plans flighting around these windows so your spend lands when audiences are most receptive.