RADIO ADVERTISING IN PHILADELPHIA
ADVERTISE ON RADIO IN PHILADELPHIA
Philadelphia is one of America’s most radio-loyal sports towns, and SportsRadio 94WIP is its beating heart, where Eagles, Phillies, Sixers, and Flyers talk runs year-round and listeners call in by the thousand. The market is also a longtime home base for Audacy, whose flagship studios anchor WIP and all-news KYW alongside iHeartMedia’s competing cluster. Advertisers who weave into the sports-talk conversation buy genuine regional passion, not just reach. Empire can help you penetrate the soundwaves and reach a captive Philadelphia audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Philadelphia and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE PHILADELPHIA RADIO STATIONS
WBEN-FM is a commercial FM radio station and broadcasting an adult hits format.
WIP (Sports 94.1 FM) is a commercial station that broadcast
all the latest and popular programs regarding the sport.
“WKDU (91.7 FM) is a non-commercial station that is licensed
to Philadelphia. They broadcasts a wide variety of progamming. It is owned by Drexel University and operated by Drexel students. This college musical format is free-form, meaning that playlists are dictated by the taste of the on-air DJ. Promotional opportunities may still be provided in the form of brief sponsorship statements, known as underwriting spot”
WMGK is a commercial FM with a programme focus on Classic Rock; HD2: Oldies
WMMR (93.3 FM, “93.3 WMMR”) is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by the Beasley Broadcast Group, through licensee Beasley Media Group, LLC, and broadcasts an active rock radio format.
“WOGL (98.1 FM) is a commercial station that is licensed to
Philadelphia. They broadcast the latest classic hits.”
“WRTI (90.1 FM) is a non-commercial radio station that
is licensed to Philadelphia. They broadcasts classical
programming.”
WTEL (610 AM) is a Philadelphia radio station with an all-sports format.
“WXPN (88.5 FM) is licensed to Philadelphia and broadcasts adult alternative programs.”
WXTU is a commercial FM radio station in Philadelphia. Owned by Beasley Broadcast Group, the station broadcasts a country music format.
Frequently Asked Questions
How much does radio advertising in Philadelphia cost?
Costs depend on the stations chosen, daypart, spot length, total weight of the schedule and the season, so there is no single rate card. Morning and afternoon drive-time slots command more than overnight airtime. Empire builds a tailored quote around your budget, target audience and campaign goals across the Philadelphia market.
Which Philadelphia radio stations reach my audience?
Format determines reach. KYW Newsradio (1060 AM) delivers news-focused commuters; 93.3 WMMR draws a rock audience around shows like Preston & Steve; Q102 (102.1 FM) reaches younger Top 40 listeners; and 94.1 WIP serves passionate Philadelphia sports fans. Empire matches station formats to your ideal demographic.
What are the content and approval rules for radio ads?
US spots must follow FTC truth-in-advertising standards, with claims that are accurate and substantiated, plus each broadcaster’s own commercial acceptance policies. Regulated categories may require disclaimers or proof. Empire scripts within these norms, manages substantiation and handles clearance with each Philadelphia station before your campaign airs.
When is the best time to advertise on Philadelphia radio?
Demand and listening patterns shift through the year. Q4 holidays, back-to-school in late summer and tax season draw heavier advertiser competition. Philadelphia’s strong sports calendar lifts audiences on stations like 94.1 WIP, and local events and summer drive-time create seasonal peaks. Empire times your flights to these windows.