RADIO
RADIO
There are three main nationwide radio stations in Russia. Most radio stations focused on broadcasting music but they also offered some news and analysis.
RADIO STATIONS
AvtoRadio broadcast classic rock, pop and R&B hits music.
Capital FM is english speaking radio station in Moscow – useful informaions and music.
Chérie Comedy Radio providing comedy, talks and music.
Detskoe Radio is the most family-oriented radio station. Off-air events and activities for children and parents.
Dance Radio plays the most relevant electronic music with fresh hits and Dance trends, the amazing atmosphere created by the presenters and the best shows of Russia and the West.
Eldoradio air is a rich combination of foreign “golden” hits of the 70-90s. and the best popular tunes of modern music.
NRJ Radio Energy FM is dedicated to dance, house and trance music. The radio station is popular among young people.
Europa Plus broadcast hits of foreign and Russian performers, the latest news and the fieriest dance tracks sound on the radio station. Europa Plus is a radio for young and active listeners aged 20–35.
HIT FM is a modern musical station of the CHR format – only fashionable and fresh western and Russian pop music, only relevant compositions and hot news.
The latest news, the main topics of the day, current traffic and weather, the current market situation.
Like FM is the most successful radio start-up of last 5 years. Radio station with the newest technolgy and content selection.
Maximum – cult world hits. Only recognizable tracks of such directions as hard rock, pop-punk, and alternative are on the air.
Moskva FM is for active citizens. It has news every 30 minutes and interactive live proggrams.
New Radio
Target Audience
Young and active people of 25-35 years with middle and high income
New Radio is a multi-format project combining exclusive audio and video technologies. Listeners are always up to date with the main musical trends through on-air activities and unique musical projects.
Radio 7 on Seven Hills
Target Audience
Successful and successful students aged 25-45 years
Radio 7 On Seven Hills made up of programs – the morning show, news, a review of fresh newspapers, a horoscope and popular headings, drive show, traffic information, daily prize draws.
Radio Kultura is all about the cultural life of Moscow and the whole world. Original programs, radio theatre and music.
Radio Mayak is the oldest and most authoritative state information and music station for round-the-clock broadcasting. The station’s music format is built on the principle of “the best songs of the last 20 years”.
Radio Mir broadcasting in Russia in 3 time zones considers preferences of regional audience.
Radio Monte Carlo
Target Audience
Adult locals mostly 20-59, 47,8% women, 52,2% men
Radio Monte Carlo broadcast world classics of jazz, pop and rock music, lyric hits of the late XX – early XXI centuries are presented here.
Radio Romantika is for modern women – horoscope, psychology and lifestyle.
Radio Rossii is a federal state radio of general format, more than 170 programms of own production.
Radio Zenit is Saint-Petersburg station, live broadcast of football.
Relax FM has relaxed atmosphere, chilout only music, no Djs or news.
Retro FM has every day, the best music of the 70s, 80s and 90s sounds.
Road radio station broadcast emotional songs, up-to-date traffic information and useful programs.
Russian Radio is the largest radio network in the world. The first national radio station in Russia, which broadcasts only the best songs in Russian, the latest news, rating programs and effective advertising.
Sport FM is an overview of the world’s major sporting events, programs on extreme sports, e-sports, fitness, proper nutrition and a healthy lifestyle.
STUDIO 21 broadcast information, music, audio and video programs and headings, live performances by artists, interviews with famous figures from the world of music, youth culture and sports.
Vesti FM is a news-talk radio station. Exclusive interviews, live broadcast and special reports.
Yumor FM is the first and only radio station to date, the basis of the format of which is high-quality humor.
Frequently Asked Questions
What factors affect the cost of radio advertising in Russia?
Radio costs in Russia depend on the station and its reach, whether you buy national networks or single-city slots, daypart, spot length, frequency and total flight length. Production of the audio creative and any sponsorship or presenter-read elements also matter. Rates vary widely, so The Empire prepares a tailored quote built around your specific objectives and budget.
Which Russian radio stations reach which audiences?
Russkoye Radio and Avtoradio deliver broad, mainstream adult coverage, with Avtoradio strong among drivers and commuters. Europa Plus skews toward younger contemporary-hit listeners, while Radio Energy targets a young, urban dance and pop audience. Selecting the right mix of these national networks lets you align stations with the demographics you most want to reach.
What are the content and approval rules for radio ads in Russia?
Radio scripts must comply with local advertising-standards and regulatory norms in Russia. Claims should be accurate and substantiated, and certain regulated categories require additional care or pre-clearance before broadcast. Stations typically review copy ahead of airing. The Empire manages the approval process end to end, ensuring your creative meets all requirements before it goes live.
Is radio advertising in Russia seasonal?
Yes. The New Year and surrounding winter holidays are the dominant advertising peak, when listening and retail spending climb sharply and inventory tightens. Activity also lifts around the back-to-school period in late summer, while summer can be quieter as audiences travel. The Empire plans flights and books inventory early around these windows to secure value.