RADIO ADVERTISING IN SAN DIEGO
ADVERTISE ON RADIO IN SAN DIEGO
San Diego radio reaches a market shaped by one of the world’s largest military concentrations and a deeply bilingual, cross-border population. iHeartMedia runs the news-talk and CHR backbone (KOGO, Channel 93.3, Star 94.1, Rock 105.3), Audacy anchors alternative with Alt 94.9, and Local Media San Diego programs cross-border favorites 91X, Z90, and Magic 92.5 from Tijuana. Advertisers can split English and Spanish buys to hit both service members and the South Bay simultaneously. Empire can help you penetrate the soundwaves and reach a captive San Diego audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within San Diego and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE SAN DIEGO RADIO STATIONS
100.7 SAN DIEGO broadcasts an adult hits format.
101 KGB airs classic rock music.
600KOGO News Radio has main focus is local news and syndicated talk shows.
“KLQV, branded as “”Amor 102.9″”, is a Spanish adult contemporary radio station in San Diego, California.102.9 FM’s slogan is ‘’now better than ever playing more songs than your lovers!’’
102.9 Love is the station that San Diego listens to enjoy the widest variety of music with greatest hits. Speakers includes:
6:00 AM – 10:00 AM – JC Munguia.
10:00 AM – 3:00 PM – Juan Cedeno.
3:00 PM – 7:00 PM – La Chula y La Bestia.
7:00 PM – 12:00 AM – Nataly Valenzuela.”
AM 760 KFMB-AM is a talk radio station.
Channel 93.3 is contemporary hit radio broadcasting pop music.
“KBZT (94.9 FM, “”Alt 94.9″”) is a commercial radio station licensed to San Diego, California. The station broadcasts an alternative rock format.
The station offers commercial free Monday, Friday Night Rock & Roll Happy Hour, New Music Discovery every day, Legends of Alternative Sunday mornings, Kingston Vibes on Sundays, The Local 949, and the BEST alternative music throughout the day and night.”
Jam’s 95.7 airs an rhythmic contemporary format.
KPBS-FM 89.5 serving the San Diego and Imperial Counties featuring local newscasts throughout the day as well as KPBS’ signature locally produced programs.
“KSON is San Diego’s number 1 new country radio station.
With the station, you wake up with John & Tammy in the Morning, listen to Amber while you work and ride home with Kimo Jensen. KSON is the home for Countryfest shows and STAGECOACH!”
“973 The Fan is San Diego’s ONLY FM sports talk station, and the home of the Padres Radio Network. 973 The Fan features Sports Talk Shows hosted by Ben & Woods, Jim Rome, Doug Gottlieb, Tony Gwynn, Jr., and Chris Ello.
The station line up includes Mornings with Ben & Woods that airs weekday mornings beginning at 5am to 9am, followed by The Jim Rome Show from 9am-12noon. The Doug Gottlieb Show runs from Noon to 3pm, until the Tony Gwynn Jr and Chris Ello Show takes over and runs from 3pm to 7pm on The Fan. Weekend shows include Elvis Medina on Saturday afternoons.
The Fan is also San Diego’s home of the NFL with exclusive coverage of Thursday, Sunday and Monday Night Football from Westwood One and along with the NFL playoffs and the Super Bowl. 97.3 the Fan also carries NCAA March Madness from Westwood One as well as The Masters.”
“KXSN (98.1 MHz) is a commercial FM radio station in San Diego, California, branded as Sunny 98.1.
The station airs a classic hits radio format with a slogan of Better Music, for a Better Workday!”
“With a slogan of The 80’s through Today at Work! KyXy 96.5 FM mainstreams as an adult contemporary station.
The station airs classic hits.”
“KLNV (106.5 FM, “”Que Buena 106.5″”) is a Regional Mexican radio station broadcasting to the San Diego metropolitan area.
With 20 years of history, Que Buena is the station that the San Diego community listens to for Mexican regional music such as Caliber 50, Banda MS, Christian Nodal, and more, with the best entertainment in Spanish.”
Rock 1053 broadcasts a mainstream rock music format.
Star 94.1 airs pop, RnB, rock and Top 40 pop music
Xtra Fox Sports 1360 San Diego primarily affiliated with the Fox Sports Radio network. Broadcast sports events.
Frequently Asked Questions
How much does radio advertising cost in San Diego?
Radio costs in San Diego depend on the stations chosen, daypart, spot length, frequency and whether you add streaming or sponsorships. Rates shift with seasonal demand and audience size. Empire never works from fixed list prices; we build a tailored quote around your budget, target audience and campaign goals across local stations.
Which San Diego radio stations reach my target audience?
Format guides reach: KOGO suits news and talk listeners, Channel 93.3 (KHTS) targets younger pop audiences, and KyXy 96.5 reaches adult contemporary listeners. Z90.3 (KHITZ) skews to hip-hop fans. The region’s large Hispanic population is served by Spanish-language stations, including cross-border signals reaching the San Diego-Tijuana border audience.
What are the rules for radio ad content in San Diego?
US ads must follow FTC truth-in-advertising standards plus each broadcaster’s clearance policies. Claims must be accurate and substantiated, with disclaimers where required for offers, pricing or regulated categories. Empire handles script review, substantiation and station clearance so your commercial meets both federal norms and individual station acceptance requirements before it airs.
When is the best time to advertise on San Diego radio?
Demand and listening patterns shift seasonally. Q4 holidays bring heavy retail competition, summer drives tourism and beach traffic across the region, and back-to-school spans late summer. Local events and conventions also lift specific windows. Empire plans flighting around these peaks so your spend lands when your audience is most receptive.