RADIO ADVERTISING IN SEATTLE
ADVERTISE ON RADIO IN SEATTLE
Seattle’s radio dial is split among national consolidators iHeartMedia, Audacy, and Hubbard Broadcasting, yet the market’s signature voice is listener-funded KEXP, whose tastemaking influence stretches well beyond the city. Sports loyalty runs deep on iHeart’s KJR, home to the Kraken, Sounders, and Huskies. Advertisers can pair mass-reach commercial formats with KEXP underwriting to court an affluent, culturally engaged audience that resists generic messaging. Empire can help you penetrate the soundwaves and reach a captive Seattle audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Seattle and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE SEATTLE RADIO STATIONS
96.5 Jack FM is a commercial FM radio station. KJAQ airs an adult hits music format branded as “Jack FM”. It is owned by iHeartMedia, Inc. The studios and offices are in the Belltown neighborhood northwest of Downtown Seattle.
“KFNQ is a sports radio station based in Seattle.
The station carries programming from Fox Sports Radio and CBS Sports Radio as a brand extension of KJR.”
102.5 KZOK FM is a commercial radio station located in Seattle providing classic rock music.
106.1 KISS FM is a commercial radio station located in Seattle providing Rhythmic Adult Contemporary format.
KJR is an all-sports radio station located in Seattle, Washington.
KUBE 93.3 is a commercial FM radio station licensed to Seattle, Washington. The station airs a rhythmic contemporary radio format
The station airs a country music radio format. New Country 98.9 The Bull is Seattle’s premiere choice for NEW Country!
KRWM – “Warm 106.9” – provides a friendly variety of popular favorites from the 80’s , 90’s and 2000’s for women and adults 25-54. “Warm” spins sing-a-long songs for the workday that power the innovation in a vibrant community.
KVI was America’s first conservative talk radio station. It airs a conservative talk radio format called “News Talk 570 KVI.” On weekdays, KVI airs both local and nationally syndicated shows.
KOMO is a commercial AM radio station serving the Seattle metropolitan area. The station primarily airs an all-news radio format.
STAR 101.5 targets Puget Sound adults ages 25-54. It’s the longest running AC format in the market, bringing entertaining features and unequaled talent consistency spanning 30+ years. STAR FM features the songs you grew up with and serves Seattle, Washington and nearby towns. It spends the latter part of each year playing an all-Christmas music format
Frequently Asked Questions
How much does radio advertising in Seattle cost?
Costs depend on the stations chosen, daypart, spot length, total schedule weight and production needs. Morning and afternoon drive on a top performer like KIRO Newsradio carries a premium over off-peak slots. Empire never works from fixed rate cards; we build a tailored quote around your budget, audience and campaign goals after a short briefing.
Which Seattle radio stations reach which audiences?
KIRO Newsradio and KUOW (NPR) reach engaged news and talk listeners, skewing professional and educated. KISS 106.1 (KBKS) delivers a Top 40 audience, KZOK 102.5 serves classic rock fans, and KEXP 90.3 connects with indie music and tech-savvy younger listeners. Empire matches your message to the formats your customers actually tune into.
What are the content and approval rules for radio ads?
US radio follows FTC truth-in-advertising standards and individual broadcaster clearance policies: claims must be accurate and substantiated, comparative statements supportable, and required disclosures clear. Stations review scripts before airing and may request evidence. Empire handles clearance end to end, advising on wording early so your spot is approved and on air without avoidable delays.
When is the best time to advertise on Seattle radio?
Demand and pricing shift across the year. Q4 holiday shopping and back-to-school in late summer push advertiser competition higher, while summer brings strong audiences around Seafair and outdoor events. January and early year often offer better value. Empire plans your flighting around these seasonal patterns and local moments to stretch your budget further.