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RADIO

ONE OF SERBIA’S MOST COST EFFECTIVE AND SUCCESSFUL MEDIUMS

Radio advertising in Serbia is an excellent way to reach audiences throughout their day with catchy jingles and repetition. Radio ads are memorable and lead to excellent “consumer recall”. This in turn increases the call-to-action rate.
Empire can recommend the best stations for your target audience and objectives within Serbia and help you plan your radio adverts from start to finish.

RADIO STATIONS

Banker Radio
Banker Radio
Target Audience
25-55 years (wider audience) and 30-45 years narrower target audience with a slight focus on the female population.
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“It is a local radio station and covers a territory of about 300,000 people.
Members of NAXI NACIONAL radio station network.
They work in AC (Adult contemporary) format, which clearly defines standards of professional leadership, jingle production, as well as the quality of broadcast music.
First of all, native pop-rock music is played.”

Belle amie Radio
Radio Belle Amie
Target Audience
People of all ages who are fans of folk music
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“”Radio is one of the oldest in the south of Serbia and is represented exclusively by folk music, both new and old music that satisfies all tastes and it is impossible to imagine any entertainment without this music.
It is of regional character and covers the diameter of Presevo, Sofia, Zajecar, Kraljevo, Prokuplje, Leskovac and thus close the circle”

Bum Bum Radio
Bum Bum Radio
Target Audience
Serbian locals 15-55 years old
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The radio program is of high quality, dominated by music and short information, and topics include health, culture, history, economics, sports, entertainment. The target group is working-age people, that is, those who are also purchasing-able.

City Radio
City Radio
Target Audience
Family, business people 25 to 50 years old. Serbian speaking locals
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“City radio is a station for family, business people 25 to 50 years old. This is a local radio station and covers the city of Nis with its surroundings within 50 km. AC Format (moderni format za odrasle)
Kratke gradske vesti, сtrana muzika –’80, ‘90 i aktuelni pop-rock hitovi, аktuelne teme – kultura, sport, zdravlje, lifestyle”

Cool Radio
Cool Radio
Target Audience
Average age 32, employed people from Balkan
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COOL radio is the strongest radio brand in the Balkans. It has been on the internet and satellite for over a decade, and for years it has been the most listened to radio station on the internet in ex-yu space and has become a must-see on all occasions that entails music for good spirits. COOL radio broadcasts live pop and folk hits, with short speaking segments that are informative, entertaining and content. With the slogan “Radio Number 1 for current hits”, COOL radio confirms its leadership every day by setting standards in content creation and excellent choice of music as the core value of radio as a medium.

Delta Radio
Delta Radio
Target Audience
Adult locals
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“Regional radio DELTA broadcasting its program in the area of Novi Sad and its surroundings.
The target group is male and female 17 to 45 year olds.
Radio DELTA is celebrating 20 years of business this year, and it is a very listening and recognizable brand when it comes to the media in Novi Sad.”

Hit Radio
Hit Radio
Target Audience
15-55 years old serbian speaking locals
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Radio Hit FM is a national radio station that broadcasts local pop music. The program is based primarily on music, with the broadcasting of short entertaining forms. Listeners are 15-55 years old.

Naxi Radio
Naxi Radio
Target Audience
From 25 – 60 years old.
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“Naxi radio, the most popular Belgrade radio station, was founded in 1994, and since 2011, Naxi media team has been formed, which, in addition to radio, includes Naxi portal and Naxi digital – the first network of digital radio stations in Serbia.
AC (Adult Contemporary) format, that is, a well-defined programmatic scheme with short and interesting speech segments and an abundance of high-quality local pop and soft-rock music, is highly positioned by Naxi radio. According to the results of a survey of listeners in previous years, Naxi was the number one radio station in Belgrade, with more than 600.000 listeners.”

O Radio
O Radio
Target Audience
Young people from Novi Sad.
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“O radio is a multimedia platform and a youth public media service of Radio Television of Vojvodina. It’s a meeting place of modern technology and the highest ethical and professional standards.

With music, information, education, fun and promotion of true values.

Program broadcast on Serbian and English language made this radio different and always open for new ideas.”

Pink Radio
Pink Radio
Target Audience
Serbian speaking locals 16+
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“Radio Pink was founded in 1993 as one of the first privately owned commercial radio stations in the former Yugoslavia and quickly took the lead in the market.
Radio Pink offers a mix of the most popular domestic pop, folk and rock music. There is no information program within the program conception of radio.”

Play Radio
Play Radio
Target Audience
Urban people between 20 and 39 years.
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“HOT AC is a contemporary mainstream music aimed at the adult population. The target group is urban people between the ages of 20 and 39.
National Frequency Play Radio can be listened to everywhere in Serbia”

Prvi Radio
Prvi Radio
Target Audience
Serbian speaking locals from 25 to 50 years old
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Biggest regional hits. Listeners are people from 25 to 50 years old. It can be heard in Novi Sad and at a radius of 50 km.

Radio 021
021 Radio
Target Audience
Age 25 and up. Serbian locals
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“Radio 021 is heard in the region of southern Backa, parts of central Backa, central Banat and Srem, and has by far the largest impact on the public of Novi Sad and its surroundings.

Radio 021 has been one of the highest-ranked radio stations in Novi Sad and Vojvodina since its inception.

According to a survey conducted every month, 021 worked as the number one radio audience in 2018 among local radio stations and is the second-most-heard station in Novi Sad behind Radio S in this target group.”

Radio 3
Radio 3
Target Audience
Young people (15 – 30 years old)
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Radio 3 is for millennials and Generation Z, the young urban population that loves hits (locals and foreigners), the ones that run them. Modeled on world radio stations, and for the first time in Serbia and the region, Radio 3 brings to the air LIVE live concerts from the studio every day a new concept of “infotainment” content – celebrity news, technology, city events, music world news

Radio AS FM
AS FM Radio
Target Audience
Vojvodina and Belgrade people aged 16 to 45.
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“As FM radio listens to the whole of Vojvodina through the frequencies in some cities, web streaming and sbb cable network. The target group is people aged 16 to 45.
They are sponsors of the Exit Festival and organize parties all over Serbia.”

Radio Beograd 1
Radio Beograd 1
Target Audience
Serbian speaking people
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State radio station. It covers the whole of Serbia and other parts of the Balkans. The shows are mainly of informative character about politics and society, events in the country and the world

Radio Beograd 2
Radio Beograd 2
Target Audience
Serbian speaking people
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State radio station. It covers the whole of Serbia and other parts of the Balkans. The shows are mainly of informative character about politics and society, events in the country and the world

Radio Beograd 202
Radio Beograd 202
Target Audience
Serbian speaking people
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State radio station. It covers the whole of Serbia and other parts of the Balkans. The shows are mainly of informative character about politics and society, events in the country and the world

Radio Buca
Buca Radio
Target Audience
People from all over the world. Advertisements can be in languages other than Serbian
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“Radio Buca broadcasts exclusively real folk music, music that is part of the cultural heritage and has been around for years. The music milieu certainly includes traditional Vojvodina music. The program is broadcast 24 hours a day.

According to the results of opinion polls, they became an extremely listened to radio station in a short time.”

Radio Bum 018
Bum 018 Radio
Target Audience
Married couples in thirties. ( 25 – 40 years old people from Nis)
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“Based on the opinion of the people of Nis, this radio only releases hits of the eighties and nineties, hits of the new millennium.

Listeners in Niš wanted to get a radio that did not cover them with a boring story. Only topics that are relevant to the life of the listener are released into the ether.
In terms of profile, the primary target group is listeners between the ages of 25 and 40. In practice – married couples in their thirties turned out to be the best listeners (husband in the end, wife in the early thirties). They are employed, living in a house in the Nis area, having an average of two children.”

Radio IN
IN Radio
Target Audience
15-40 years (wider audience) and 20-35 years narrower target audience.
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“In line with the slogan “Be IN,” radio listeners expect a music mix of the biggest hits by popular local artists

The target group of Radio IN is young people from 15 to 35 years. Our listeners love having fun, socializing, nightlife, they love to always be up to date – in a word, to be “”in””.”

Radio JAT
Jat Radio
Target Audience
25 – 55 years old serbian speaking locals
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“Radio Jat started operating in September 2009 and has since been at the top of the list, among the top five radio stations in Belgrade.
Radio JAT only broadcasts the biggest hits of domestic pop music.”

Radio Karolina
Karolina Radio
Target Audience
Over 30 years
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“Radio Karolina has been present in the Serbian media space since 2013 on the territory of Belgrade, Novi Sad and Nis

The radio is designed to offer listeners, but also the market in general, a program that is unique in Serbia. A major determinant of editorial policy is the fact that there is no radio in this region that nurtures solely ballads. Quality classic pop, jazz and soul. Soft AC / Easy listening radio format. Program – full-hour short news, weather, and important half-hour information.
Target group 30+”

Radio Laguna
Laguna Radio
Target Audience
30 – 59 years old Belgrade, serbian speaking locals
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“Radio Laguna covers Belgrade and its surroundings with a good signal.

Programmatically, the radio is designed to be of service to Belgrade citizens and to follow their rhythm of life while being designed for advertisers.

It turns out that listeners least want to listen to long and boring advertising blocks, and Radio Laguna offers something different compared to the competition – more positions for advertising messages, all according to the wishes of the client.”

Radio Nostalgija
Nostalgija Radio
Target Audience
Listeners over 35 years of age.
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It’s the best reminder of the “good old days” with evergreen hits from the 50s, 60s and 70s. This radio is especially loved by listeners over 35 years of age. Only music, without talk. .

Radio Novosti
Radio Novosti
Target Audience
Over 35 years, Belgrade, serbian speaking locals
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“Belgrade radio station, is recognizable to a wide audience by its short, informative content, but also by a series of entertainment and shows in the field of sports, culture, health.
Daily Listening Listens are best heard from 7am to 6pm. The average daily listening volume is about 50,000 listeners. The female population is 43%. Of these, the population between the ages of 18 and 34 occupies 12% and the population between 35 and 55 occupies 27%. The male portion of the population is 57%. Of these, the 18-34 age group occupies 16% and the 35-55 age population occupies 35%.
The target group is the population over 35 years.”

Radio NS plus
NS Plus Radio
Target Audience
People of all ages who are fans of folk music
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Radio NS plus broadcasts folk and entertaining local music. It has the latest news every hour and a few shows throughout the day regarding what is happening in Serbia

Radio Planeta
Planeta Radio
Target Audience
Age 25 and up. Serbian locals
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The program of the radio “PLANETA” is broadcast for a full 24 hours and covers the territory of Novi Sad. The musical conception is based on colorful Serbian and EX-YU production. Radio listening is one of the leading radio stations in Novi Sad, as shown by the latest research.

Radio S1
Radio S
Target Audience
Employed listeners between 25 and 50 years
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Radio S1 is the strongest radio brand in Serbia. It has been on the market for more than two decades, and for years it has been the most listened to radio station in Serbia and Belgrade. Radio S1 broadcasts domestic pop and rock hits and as many as 74% of radio listeners rank this radio station in the first place of their personal choice. Listeners are between 25 and 50 and are employed.

Radio S2
Radio S
Target Audience
Employed people between the ages of 20 and 40.
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Radio S2 broadcasts the biggest new and old hits of foreign production. In a short time Radio S2 strengthened as a brand and ranked as one of the most listened to radio stations in Belgrade and Serbia. They are listened to by employed people between the ages of 20 and 40.

Radio S3
Radio S
Target Audience
Students and employed people between the ages of 20 and 35.
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R”Radio S3 has been in existence for 28 years. He is a leader among Belgrade stations that release local pop-folk. The advantage of Radio S3 is that it is heard both by the audience who is close to this type of music and by those who from time to time want to hear a good folk song from newer and older productions.
They are heard by employees and students between the ages of 20 and 35.”

Radio S4
Radio S
Target Audience
Students and employed people between the ages of 18 and 28.
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“The latest hits from foreign production can be heard on Radio S4. It is a favorite with young, urban people who follow the latest trends and feel that way.
Radio S4 has evolved through different types of genres of foreign music over the years and now strives to become a leader among the stations favored by the younger, urban population.
They are heard by students and employed people between the ages of 18 and 28.”

Radio Signal
Signal Radio
Target Audience
20-34 years old(admixtures between 15 and 45 years of age.)
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Radio Signal is the leading radio station in the Vojvodina region. They run a strictly locally based radio station and create an entertaining, informative, local program aimed at an audience of 20 to 34-year-olds, with admixtures between 15 and 45 years of age.

Radio Studio B
Studio B
Target Audience
people who are 30+ years old
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“Studio B broadcasts seven hours of live city news program daily, makes various shows, has a quality music and serial program.
RTV Studio B is a modern, contemporary, urban medium that becomes a market leader when it comes to reporting on Belgrade.”

Radio Vojvodina 1
Target Audience
Serbian speaking locals
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A Serbian lenguage radio station. Etnic music program, information services and education.

Radio Vojvodina 2
Target Audience
Hungarian speaking people in Vojvodina
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Hungarian language program. Hungarian music, provide information and education for Hungarians living in Serbia.

Radio Vojvodina 3
Target Audience
National minorities in Vojvodina
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Program in the language of national minorities

Rock Radio
Rock Radio
Target Audience
Belgrade, serbian speaking locals from 25 to 60 years.
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Belgrade radio station. Only the best rock. The target group is people from 25 to 60 years. Fun radio with short news and information.

RTI FM
RTI FM Radio
Target Audience
Age 25 and up. Serbian locals
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“RTI FM 101 MHz for almost five years in the ether. By selecting music (home entertainment mainstream, POP, and EX YU music, folk), production elements (production support we hire is a renowned Belgrade agency that makes jingles for the foreign market, as well as for S radio and Grand TV), by monitoring and promoting events in our city, and is the favorite radio of Novi Sad.
The synergy of mainstream domestic entertainment music and culture (a radio that boasts to promote high-level cultural events in Novi Sad), and entertainment has grown in the form of overwhelming listening!”

TDI Radio
TDI Radio
Target Audience
10-70 years
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” According to the latest research, TDI Radio is in the total population of 10 to 70 in Belgrade, by far the first in listening!
Shows that feature new singles, share tickets for the best parties, and listen to the biggest hits of foreign house music are just part of the program that broadcasts TDI radio.
In addition, the most popular shows, especially among the younger population.”

TOP FM Radio
TOP FM Radio
Target Audience
15 – 35 years old. Mostly millennials
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Top FM is the first choice of young people who love clubbing, the biggest pop and dance side hits, who often listen to radio online through mobile phones. Top FMs are most commonly selected by those between the ages of 15 and 35.