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RADIO ADVERTISING SPAIN

ONE OF SPAIN’S MOST COST EFFECTIVE AND SUCCESSFUL MEDIUMS

ADVERTISE ON RADIO IN SPAIN

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Radio advertising in Spain has proven an excellent medium for reaching audiences through its high penetration levels and repetition.

Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.

Empire can recommend the best stations for your target audience and objectives for Spain, and help you plan your radio adverts from start to finish.

ADVERTISE ON THESE SPANISH RADIO STATIONS

Onda Cero
Target Audience
Ages 34-54
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Spain’s 3rd largest radio station. Onda Cero is Spain’s number two radio station, part of Atresmedia media group. The content is focused on general interest, news and entertainment programs.

Europa FM
Target Audience
Ages 18-35
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Europa FM is a Spanish musical radio station part of the Atresmedia media group. It is based in Barcelona, and it broadcasts throughout Spain on various frequencies. It was launched in 1996 and currently targets the audience between 18-35.

In 2015, Europa FM became the third most listened to music station in Spain and is currently the fourth most listened to thematic radio station in the country with 1,305,000 listeners.

Radio LOS 40
Target Audience
Ages 15-35
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Los 40 is a Top 40 musical radio network and radio station brand in many Spanish-speaking countries from Prisa Radio. Los 40 is the number one music station in most of the regions it serves. It has a high-rotation playlist consisting mainly of tracks from its private chart. The main music genres that can be heard are pop, pop-rock and some dance music from the ’90s, ’00s and present day.

Radio Cadena Ser
Target Audience
Ages 35-45
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Cadena SER’s programmes – which encompass news, sport, talk, entertainment and culture – can be received throughout Spain. The network’s main studios are located on the Gran Vía in Madrid; in addition, studios across the country contribute local and regional news and information, with local programming in each location amounting to between 2 and 3.5 hours daily.