RADIO ADVERTISING IN TUNISIA
RADIO ADVERTS IN TUNISIA
Radio is among Tunisia’s most trusted and widely consumed media, dominated by private FM stations launched after the loosening of state control, with Mosaique FM the clear national leader well ahead of rivals such as Shems FM and Sousse-based Jawhara FM, alongside the public Radio Tunisienne network. Strong daily listening across commuting and Arabic-language talk and music formats makes radio a cost-efficient way for advertisers to build broad national reach.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Algeria and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE TUNISIAN RADIO STATIONS
Radio Misk FM is not only a media, but it also has a clear mission of cultural mediation.
All content is focused on Culture and there will be no political debates or sports analysis.
Express FM is a private “talk” radio station specializing in economics.
Their mission is to provide information and quality analysis, as they feature leading speakers, those who make the news, but also to stakeholders less accustomed to the plateaux, who often create another news, complementary, useful, relevant, and far from the usual discourses.
Radio Monastir broadcasts from Monastir city targeting locals of Center East Tunisia.
It’s been running since 1977 and focuses it’s content in Arabic, on news, business, both local and international.
Radio Tataouine started broadcasting in 1993. It has more than one million listeners along with the ability to stream it online.
Targeting locals of South East Tunisia. providing Public News, Talk and Entertainment shows
Radio IFM broadcast various kind of latest Arabic, Pop, Top 40 etc music.
Radio Gafsa is a regional public radio station affiliated with the Tunisian Broadcasting Corporation, which has nine broadcasts, divided between four central and five regional.
Since its inception in November 1991, Radio Gafsa has been carrying out public service functions in the fields of news, services and entertainment, and addresses different age groups in a context of intersection and interaction between national concerns and local specificities.
The radio broadcasts its programs in Arabic on the FM band 24 hours a day since April 1, 2015.
Radio le Kef is a regional public radio station affiliated with the Tunisian Broadcasting Corporation, which has nine broadcasts, divided between four central and five regional. Radio El Kef started broadcasting on November 7, 1991.
The radio broadcasts its programs 24 hours a day without interruption, since 2017.
The content is dedicated to the dissemination of information in general and the news in particular, it focuses on local, regional, national and international news.
Cap FM is broadcasting for young, vibrant, trendy, high energy listeners that form the present and future of the radio listeners.
The first private radio station in Tunisia. Its broadcast covers the northern regions of the country.
It has also a live stream through its website.
Zitouna FM broadcasts from Zaghouan, Tunisia.
The radio station provides religious, Islamic and educational programs.
Ulysse FM supports the cultural and economic development of the region.
Its name indicates, Radio Youth is a dedicated radio station focusing on content appealing to the Tunisian Youth.
This includes the latest music and global culture news.
Shems FM is a general radio. Its goal is to reflect Tunisian life, in all areas, social, arts and entertainment, sports events, but also economic issues.
Radio RTCI is a national radio station in Tunisia, headquartered in the capital city, Tunis. Launched on 15 October 1938, it now broadcasts on 92.0 and 98.2 FM in Tunis and is also available on satellite and online.
The station broadcasts mainly in French, but also in English, Spanish, Italian and German.
Mines FM broadcasts from Gafsa. The radio station is dedicated to the following topics:
Political, Art, Sports, News and Community Programs.
Specialized in the field of culture, the first of its kind in Tunisia this radio broadcasts around 12 hours per day.
The radio shows cover all areas of culture (literature, theatre, cinema, visual arts, music, science and technology, publishing, etc.) with 25% of it being live broadcasts.
Frequently Asked Questions
How much does radio advertising in Tunisia cost?
Costs depend on the stations selected, daypart, spot length, frequency, the number of weeks on air and whether you book national or regional coverage. Peak periods such as Ramadan also affect pricing. The Empire never quotes fixed list rates; we negotiate directly with broadcasters and prepare a tailored quote built around your campaign objectives and budget.
Which Tunisian radio stations reach which audiences?
Mosaique FM is Tunisia’s leading private station with broad national reach across news, music and entertainment. Shems FM and IFM skew younger with music-led formats. Express FM targets business and finance listeners, while Jawhara FM serves the Sahel region around Sousse. Most output is in Arabic, with French used in selected slots, letting us mix stations to match your audience.
What are the content and approval rules for radio ads in Tunisia?
Radio advertising is overseen by the audiovisual regulator HAICA and must respect Tunisian cultural and religious sensitivities, use accurate and substantiated claims, and avoid offensive or misleading material. Scripts are pre-cleared with each station before airing. The Empire manages the full approval process, adapting copy in Arabic or French so it meets local standards first time.
When is the best time to advertise on Tunisian radio?
Ramadan is the standout peak, with very high daytime and evening listening as audiences travel and gather. Summer brings strong coastal listening tied to tourism, and national holidays such as Independence Day lift engagement. Demand and rates rise during these windows, so The Empire recommends booking several weeks ahead to secure preferred slots.