TV ADVERTISING IN ARGENTINA
ADVERTISE ON TV IN ARGENTINA
Free-to-air television remains Argentina’s mass-reach anchor, led by Telefe, whose entertainment slate dominates national ratings; it passed from Paramount to a local investor group (Scaglione, Vila and Manzano) in late 2025. Its main rivals are Grupo Clarin’s El Trece, through Artear, and America TV under the Vila-Manzano-led Grupo America. With audiences concentrated across a handful of networks, TV lets advertisers buy broad national coverage quickly around marquee entertainment and news. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Argentina results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
ADVERTISE ON THESE ARGENTINIAN TV STATIONS
The channel is characterized by having mostly live programs (several news and celebrities shows) mainly turning to the political debate. In fact, it was the only open television channel in Buenos Aires to broadcast the first presidential debate in the country’s history, but it also broadcasts some entertainment programs on the weekends.
During the morning, it mainly broadcasts news shows, from midday to afternoon the focus is on celebrity shows and during the night (primetime), in addition to the classic nightly newscast, it broadcast two popular live debate and current affairs programs called “Intratables” and “Polémica en el Bar”.
In 2013, it managed to rebound in audience rating, returning to third place after 11 years, directly below Telefe and El Trece, due to the good results of several of its programs. This channel is also known for being one of the five open channels that broadcast from the Buenos Aires metropolitan area.
Canal 9 is an Argentine open television channel that broadcasts from Buenos Aires. It is a massive media that achieves high coverage in commercial targets groups. The target audience is made up of young and adult women, mainly in the role of Housewife. The children’s audience also has its space, the Channel 9 screen offers multiple contents for this segment.
The Channel 9 satellite signal covers not only small towns but also large cities and provincial capitals where the highest population concentration is given and therefore the largest number of cable subscribers.
Canal 12 de Córdoba, better known as El Doce, is an Argentine open television channel affiliated with El Trece that broadcasts from the city of Córdoba. The channel is seen in much of the Province of Córdoba and in part of the Province of Catamarca through repeaters. It is mostly operated by the Clarín Group through Artear.
Currently, part of the channel’s programming consists of broadcasting the contents of Buenos Aires Canal 13 (head of the Artear/El Trece chain).
The signal also has local programming, among which are the local news (Arriba Córdoba, Noticiero Doce and Telenoche), Agroverdad (agricultural program), Deportes en Marcha (sports program) and El Show de la Mañana (morning magazine)
Canal 7 de Mendoza, known by its trade name El Siete, is an Argentine open television channel, the oldest in Argentina’s Cuyo region. It began with its broadcasts on February 7, 1961. It has local programming and broadcasts the programming of the America TV network.
The channel works with equipment composed of three editing islands and two equipped studios, where local programs are produced.
El Trece is an Argentine open television channel that broadcasts from the city of Buenos Aires and is owned by the company Arte Radiotelevisivo Argentino (Artear), a member of the Clarín Group. It broadcasts high-level productions of its own, entertainment programs, news and soap operas. It has an audience profile with greater affinity in adults 20+ years, all socio-economic levels and with a majority of female audiences.
Artear is a leader in the production of high-quality content in Argentina, including Fiction, Information and Entertainment, which contribute to achieving the most important audience targets. It has varied channels to reach different audiences with different content and in the digital universe, it has the widest and most diverse ecosystem of the market.
El Tres TV is an Argentine open television channel that broadcasts from the city of Rosario, Province of Santa Fe. The channel has original programming that includes news reports on local, national, and international information.
In addition to Artear’s most outstanding programs, broadcast live from Buenos Aires El Trece, El Tres produces high-quality own content manifested in more than twenty own local programs ranging from the latest news, services, entertainment, sports, even social and business life from Rosario.
Telefe is a channel that broadcasts from Buenos Aires, offering content such as news, entertainment and series. It continues to strengthen its identity as a leader in the creation of audiovisual content. From its inception, it was a generator of great successes. Today it also offers more entertaining and interesting content for its viewers. It also offers the best way for advertisers to reach their target audience.
Telefe developed a new business model that through multiple media and platforms captures diverse audiences effectively and serves brands by generating disruptive content, developing special actions and innovating in the search for new ways to communicate.
Canal 8 de Córdoba, better known as Telefe Córdoba, is an Argentine open television channel affiliated with Telefe that broadcasts from the city of Córdoba. The canal is seen in much of the Province of Córdoba through repeaters. It is operated by ViacomCBS through the Telefe Group.
Channel 7 of Buenos Aires, better known by its trade name Televisión Pública, is the public television network of Argentina. Televisión Pública has a varied and updated programming, which tries to implement the spirit of the role that tries to permeate the management team of the channel: entertaining, informing and transmitting culture. It also has a back-to-night cinema and fictional series, where there are always new premieres for the channel.
Frequently Asked Questions
What factors determine the cost of TV advertising in Argentina?
Television costs depend on daypart, with prime time and high-rating programmes priced highest, alongside spot length, channel, programme, and whether placement is national or regional. Seasonal demand and audience delivery also matter. As Argentine rates are sensitive to inflation and currency shifts, Empire issues current, tailored quotes for each campaign.
Which TV channels reach which audiences in Argentina?
Telefe is the clear ratings leader with broad national reach across entertainment and reality formats, while El Trece offers strong news and general programming. América and El Nueve add further reach and distinct viewer profiles. Empire builds channel and programme mixes that align with your target audience and coverage needs.
What are the content and approval rules for TV ads in Argentina?
Argentine television requires advertising that respects local cultural and regulatory standards, with substantiated, non-misleading claims. Some product categories need pre-clearance, supporting documentation, or specific disclosures before transmission. Empire handles creative review, channel and regulatory approvals, and any certification so your commercial is cleared ahead of airdate.
When is the best time to advertise on TV in Argentina?
TV planning should follow viewing patterns around prime-time entertainment, summer scheduling in December and January, and retail seasons such as Hot Sale and year-end. Major football tournaments and national broadcasts deliver large audiences. Empire times your campaign to these peaks while managing the inflation-sensitive cost environment to maximise impact.