TV
Television in Bosnia and Herzegovina splinters along the same Bosniak, Croat, and Serb lines that divide the country itself, with a public system fractured across the state-level BHRT and the rival entity broadcasters RTVFBiH in the Federation and RTRS in Republika Srpska. Commercial nationals such as Pink BH, OBN, Hayat TV, and Face TV compete for what remains, while Serbian and Croatian channels spill freely across the borders and pull viewers and revenue with them. For advertisers, no single buy reaches the whole country, so campaigns must be planned channel-by-channel against each ethnic and entity audience. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
CHANNELS
News TV station in Bosnian and Serbian with content from Bosnia and Herzegovina, Serbia and the region.
Generic Television Station covering Economy, Culture, Music, Sports, etc.
OBN TV is an entertainment TV with shows, movies and series.
Generic Television Station covering Economy, Culture, Music, Sports, Children Shows, etc.
Frequently Asked Questions
What factors affect the cost of TV advertising in Bosnia and Herzegovina?
Pricing reflects the channels selected, spot length, time of day, programme popularity and total frequency. Peak evening slots and sponsorships of high-rating shows cost more than daytime airtime. Production and any regional splits also influence budgets. The Empire assesses your objectives and audience, then provides a tailored quote rather than standard rate-card pricing.
Which TV channels reach which audiences in Bosnia and Herzegovina?
BHT1, the BHRT public channel, covers most of the country across communities. Federalna TV (FTV) and Sarajevo broadcasters reach Bosniak audiences, while RTRS and BN Televizija from Banja Luka and Bijeljina serve Serb viewers in Republika Srpska. Commercial channels such as OBN and Pink BH add broad entertainment reach, with Croat audiences in Herzegovina too.
What are the content and approval rules for TV ads in Bosnia and Herzegovina?
Television commercials must comply with local advertising-standards and broadcasting rules, using truthful, substantiated claims and clear separation of ads from programmes. Sensitive categories may need pre-clearance, and channels review creative before transmission. The Empire manages script review, technical delivery and channel approvals so your advert meets every requirement before it airs.
When are the busiest seasons for TV advertising in Bosnia and Herzegovina?
Viewing and demand rise around Christmas and New Year, during Ramadan and Eid for the Bosniak community, and across major sporting events. Summer sees lighter daytime audiences but strong evening viewing, while back-to-school drives retail campaigns. These high-demand periods sell out early, so advance booking protects your placements and pricing.