TV ADVERTISING IN BOSTON
ADVERTISE ON TV IN BOSTON
Hearst’s WCVB Channel 5 (ABC) and Paramount-owned WBZ-TV (CBS) anchor a fiercely competitive news market, while NBC now runs through its own station, WBTS, after WHDH lost the affiliation in 2017 and went independent under Sunbeam. Cox Media Group’s WFXT carries Fox. The deep, locally loyal newscast audiences here let advertisers reach New England households at scale through trusted local brands. Empire can help you reach a captive Boston audience through highly popular television channels.
Advertising on tv in Boston results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
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ADVERTISE ON THESE BOSTON TV STATIONS
WBZ TV Channel 4 is licensed to Boston and has a wide variety of programming like news, entertainment, events, etc.
WCVB5 deliver local breaking news and information 24-hours a day.
WFXT programmes local breaking news, traffic, weather, sports and entertainment.
WGBH is also known as channel 2 and is licensed to Boston. This channel focusses mainly on educational content that strives to inspires their viewers.
WHDH 7News Boston is for the latest breaking news in the Boston area and around the world. Saturday Morning, as well as broadcasts like Days of Our Lives, in addition to others.
WLVI is an affiliate of The CW which features on a mixture of programming mostly targeted towards women and young adults.
WSBK-TV is owned by CBS Corporation. Featuring repeat episodes of other networks highly rated television shows as a syndication programming service for primetime only.
Channel 66 is licensed to Malborough and mostly programs news and spanish contents.
Frequently Asked Questions
How much does TV advertising in Boston cost?
Pricing varies by station, program, daypart, spot length, and the volume of spots booked, plus any connected-TV or streaming extensions. Live sports and high-demand seasons command higher rates. Empire never works from a fixed rate card; instead we provide a tailored quote built around your audience targets and budget.
Which Boston TV stations reach which audiences?
WCVB Channel 5 (ABC) and WBZ Channel 4 (CBS) draw large news and primetime audiences, while WHDH 7News runs strong local news as an independent. WFXT FOX 25 reaches sports and entertainment viewers. Empire selects the station and program mix that best matches who you want to reach across the market.
What are the content and approval rules for TV ads in Boston?
Commercials must meet US truth-in-advertising and FTC requirements, with substantiated claims and any necessary on-screen disclosures. Each broadcaster also enforces its own creative acceptance standards and may request supporting documentation. Empire manages script review, substantiation, and clearance with every station so your spot is approved and ready to air.
When is the best time to advertise on Boston TV?
Audiences and competition peak around Q4 holiday shopping, back-to-school and the autumn college return, and major sports broadcasts that draw New England viewers. Local events and seasonal retail moments add further opportunities. Empire plans your flight dates and weight to align with these viewing peaks and your campaign goals.