TV ADVERTISING IN BOTSWANA
ADVERTISE ON TV IN BOTSWANA
Television in Botswana is dominated by the state broadcaster Botswana Television (Btv), the sole home-grown channel carrying local news, alongside privately owned free-to-air YTV (formerly eBotswana) and the government’s NOW! TV. Viewing is heavily shaped by spillover from South African channels via MultiChoice’s DStv satellite. Advertisers reach mass national audiences through Btv, but must weigh how much attention leaks to imported satellite content. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
ADVERTISE ON THESE BOTSWANAN TV STATIONS
It is a 24-hour General Entertainment Channel targeted at the mass market.
Africa Magic channel for Africans, made by Africans. Featuring Family Dramas, sitcoms, series and kids entertainment
Channel covering home reinvention, food, parenting programs. A energetic channel with inspirational ideas to transform your life
Botswana TV is the national broadcaster in Botswana operating in Gaborone. This national television service started in 2000 and it is offered in Setswana and English. 60% of its programs is local content.
Channel delivering the latest breaking news and information on top stories, weather, business and entertainment.
eBotswana – formerly Gaborone Broadcasting Television (GBC TV) is a free-to-air terrestrial channel operating in Gaborone. It offers local and international programs.
Channel with popular programs including films, series, news bulletins and E-News Africa
M-Net Movies Zone movie channel that speak to the Botswana market.
Supersport 2 features various sports programs, including selected cricket matches, PSL, Tennis Majors, Champion League, F1 and Moto GP.
A channel showing a comprehensive list of sport international, including Sky Sport News
A Portuguese sports Channel that brings all kinds of action.
Music channel featuring contemporary urban music local and international.
Frequently Asked Questions
How much does TV advertising in Botswana cost?
Television costs depend on the channel, time slot, spot duration, programme popularity and any sponsorship or branded content elements. Prime-time and high-rating programmes command a premium over off-peak placements. The Empire does not publish fixed rates; we confirm current pricing with each broadcaster and build a tailored quote aligned to your objectives and budget.
Which Botswana TV channels reach which audiences?
Botswana Television (Btv) is the national broadcaster, carrying local and international programming in Setswana and English with wide national reach. Now TV, available on DStv, offers local film, entertainment and youth-oriented content. The Empire advises which channel and programme mix best fits the audience and languages you want to engage.
What are the content and approval rules for TV ads in Botswana?
TV commercials must respect local cultural and regulatory standards and meet the broadcasting advertising code. Claims must be substantiated, and some product categories require pre-clearance or supporting evidence before broadcast. The Empire handles creative review, broadcaster approvals and any clearances needed, so your advert is compliant and ready ahead of its scheduled airing.
When is the best time to advertise on TV in Botswana?
Plan around your sales cycle and the national calendar. The festive season in November and December drives strong retail and viewing activity, while public holidays and major local events shift audiences. Premium inventory fills quickly before peak periods, so early booking is wise. The Empire schedules your campaign to land when viewers are most receptive.