TV ADVERTISING IN BRAZIL
ADVERTISE ON TV IN BRAZIL
Brazilian television is anchored by TV Globo, the country’s dominant broadcaster, with SBT, Record and Band competing for the audience that remains. Free-to-air TV still commands one of the largest shares of national ad spend, sustained by telenovelas, football and prime-time news that reach across class and region. For advertisers, it remains the default route to mass, near-universal reach, though buyers increasingly pair it with digital to recover younger, cord-cutting viewers. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Brazil results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
ADVERTISE ON THESE BRAZIL TV STATIONS
Band TV is present in more than 60 million households in the country with the credibility of its journalism, its tradition in the sport and the variety of its entertainment programs. The station, one of the largest open TV networks in Brazil, reaches 90% of households with TV in Brazil, being present in more than 3,500 municipalities.
Band TV works for much more quality and diversity in its programming. Bet on direct and irreverent language. Create new formats focused on the advertising market and share the success with your advertisers.
Record TV is the second-largest tv network in Brazil.
Rede Globo is a Brazilian free-to-air television network, owned by media conglomerate Grupo Globo, being by far the largest of its holdings. It is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world also, the largest producer of telenovelas. Rede Globo is one of the largest media companies in the world and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil’s territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world. In Brazil, Globo TV presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.
With 37 years of history and more than 5,000 employees, Sistema Brasileiro de Televisão has a diversified program schedule, with about 50 programs in 12 genres. It is content that reaches a wide audience, formed by viewers of all age groups and social classes. It is the second most-watched TV, present throughout Brazil through 114 broadcasters, the channel covers 98% of the entire Brazilian IPC, reaching 196 million viewers and 60 million homes. 75% of class A, B and C viewers. SBT broadcast in their programming a wide variety of television genres, whereas its own material generally stands adjacent to the entertainment. It is the only commercial television broadcaster in Brazil which airs children’s programming, even arranging a partnership with the U.S. The Walt Disney Company, in which the company provides two hours of daily programming for the network. The network also possesses times for the television news, producing in all three daily newscasts, a weekly news program and a weekly newscast.
Frequently Asked Questions
What factors drive the cost of TV advertising in Brazil?
Cost reflects the channel, programme and daypart, the audience it delivers, spot length and the number of insertions. Prime-time and high-rating programming command more than daytime or regional slots, and pay-TV differs from free-to-air. Empire reviews your goals and budget, then provides a tailored quote rather than quoting fixed rates.
Which Brazilian TV channels reach which audiences?
Globo leads free-to-air with the broadest national audience across news, novelas and sport. Record and SBT follow with large general-entertainment reach, and Band offers a leaner national footprint. Pay-TV channels such as SporTV, Multishow and GNT, plus Globoplay streaming, target sport, youth and lifestyle viewers. Empire matches channels to your audience.
What are the content and approval rules for Brazilian TV ads?
Commercials must respect local cultural and regulatory standards and comply with Brazil’s CONAR self-regulatory code, with claims substantiated and certain categories requiring pre-clearance. All content is produced or adapted in Portuguese. Empire handles creative adaptation, broadcaster technical specs and the approval process so your spot is cleared for air.
When is the best time to advertise on TV in Brazil?
Audiences and demand surge around Carnival, the Brasileirão football season and major fixtures, and retail peaks such as Mother’s Day, Children’s Day, Black Friday and Christmas. Prime-time novela and news blocks deliver the largest reach. Empire plans flighting around these windows and secures inventory early, as premium slots sell out fast.