TV
The Czech television market is led by commercial broadcaster TV Nova, owned by PPF Group, which competes head-to-head with the FTV Prima family of channels and the smaller TV Barrandov, while public broadcaster Ceska Televize operates under a statutory advertising cap that limits its commercial inventory. Streaming has become central too, with Nova’s Voyo platform scaling quickly. Advertisers can reach broad national audiences through Nova and Prima, increasingly pairing linear spots with addressable video. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
CHANNELS
Barrandov Krimi has a wide variety of programming like documentaries and self-produced entertainment shows. The channel also has a selecion of of series and movies of various genres.
CT 2 features programming such as cultural and educational shows. This includes documentaries about nature, history and science.
CT Sport brings the most important sporting events from around the world to the Czech Republic.
KINO Barrandov broadcasts European and international movies and series. Genres include historical, western, crime, romance, comedies, and movies based on real life events.
Nova Action focuses on a male audience, broadcasting action, crime and sci-fi movies and series. The channel also airs the latest sporting events.
Nova Cinema broadcasts movies, series and reality shows.
Nova Gold’s programming offers viewers the best series and other shows from their extensive Nova archives.
Nova Sport 1 and 2 broadcasts sports. This includes NHL, WWE, ATP, MotoGP, UEFA Champions League and other sporting events.
Prima broadcasts series, movies, lifestyle and reality shows. The channel also brings viewers news updates and contests.
Prima Cool focuses primarily on popular American series. The channel also broadcasts some foreign reality shows.
Prima Krimi brings viewers the best crime series and movies.
Prima Love broadcasts telenovelas and American drama series.
Prima MAX features the best movies for a viewing experience filled with action, excitement and fun.
Prima Zoom is a documentary focused, educational television channel.
TV Barrandov broadcasts news and political discussions. The channel also features self-produced shows. It’s the 4th most watched channel in the region.
TV Nova offers viewers the best in series, sitcoms, movies and current affairs programs. This includes the popular Czech series ‘Ulice’ (since 2005). The channel also broadcasts morning, midday, afternoon and evening news updates.
Frequently Asked Questions
What determines the cost of TV advertising in the Czech Republic?
TV pricing reflects the channels selected, time of day, programme environment, spot length and the audience volume delivered. Prime-time and high-rating slots carry more weight, and production adds to the total. The Empire does not quote rate cards; we build a tailored proposal negotiated with broadcasters to fit your goals and budget.
Which Czech TV channels reach which audiences?
Public broadcaster Česká televize leads overall, with ČT1 for general audiences, ČT24 for news and ČT sport for sport. TV Nova is strong with younger viewers and in prime time, while Prima (FTV Prima group) delivers another large commercial mainstream audience. The Empire selects the channel mix that best matches your target viewers.
What content and approval rules apply to Czech TV ads?
TV advertising falls under the Council for Radio and Television Broadcasting and the Advertising Regulation Act, supported by the Czech Advertising Standards Council code. Ads must be truthful, decent and free of misleading claims, with factual statements substantiated on request. The Empire produces to these standards and secures all broadcaster pre-clearance and approvals.
When is the best time to run TV campaigns in the Czech Republic?
Christmas Q4 is the most competitive and impactful window, with retail and FMCG brands driving demand and pricing. Summer suits travel and leisure messaging, while the back-to-school period in late summer fits family and household brands. The Empire books early to lock in inventory around these high-demand seasonal peaks.