TV ADVERTISING IN DALLAS
TV ADVERTISING DALLAS
The Dallas-Fort Worth DMA is a top-five US television market where the Big Four all run powerful signals: Tegna’s WFAA (ABC), NBC’s owned KXAS, Fox’s owned KDFW and the CBS/Paramount-owned KTVT compete hard in news, while Telemundo’s KXTX and TelevisaUnivision stations court one of the nation’s largest Hispanic audiences. Spread across a sprawling, multi-county footprint, local TV remains the broad-reach buy for advertisers needing both English and Spanish coverage at once. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Dallas results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
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ADVERTISE ON THESE DALLAS TV STATIONS
CBS1 broadcast news and information program, CBS’s soap operas, CBS’s national news broadcast, its own local newscasts and local sports broadcasts.
Channel 5 airing ABC’s primetime shows in the evening. In the morning, the station airs ABC’s morning news and information program, with spots for local news and weather; in the afternoon, it airs ABC’s soap operas; in the early evening, it shows ABC’s national news broadcast and Channel 5 News.
COZI TV is a national network from NBC delivering TV’s all-time best shows and pop culture favorites, dramas and action series.
Estrella TV is a Spanish-language television network featuring original programming including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show.
Fox 4 has its own morning news and information program, in the afternoon, it airs nationally syndicated talk shows and reality programs, in the early evening, it shows FOX reruns. After primetime, it airs its own local newscasts. KDFW also airs local sports broadcasts.
WMAQ-TV is an NBC owned-and-operated station licensed to Chicago. The station covers local weather, traffic, entertainment, and breaking news.
KDFI broadcast featuring repeat episodes of other networks highly rated television shows as a syndication programming service for primetime only. In addition to its MyNetwork programs, KDFI airs classic television programs, replays of current programs and nationally syndicated television shows.
KTXA21 programs CBS news, sports and soap operas.
NBC airs morning news and information program with spots for local news and weather, soap operas, national news broadcast, own local newscasts and local sports broadcasts.
Mega TV is a Spanish-language television network with programming aimed at a young Hispanic audience, with music, entertainment news, talk shows and reality programs.
MeTV features a wide range of classic television programming which includes comedies, dramas and famous series.
WFAA broadcast breaking news, weather and sports in Dallas, Fort Worth and North Texas.
Frequently Asked Questions
How much does TV advertising in Dallas-Fort Worth cost?
Rates depend on the station, programme, daypart, spot length and audience demand, with news and prime time costing more than daytime or late night. Spanish-language buys are priced separately. Empire never quotes generic rates; we assemble a tailored plan and quote built around your objectives, target viewers and budget after an initial conversation.
Which Dallas-Fort Worth TV channels reach which audiences?
The major affiliates are WFAA (ABC 8), NBC 5 KXAS, FOX 4 KDFW and CBS 11 KTVT, each strong in local news and network programming. For the metroplex’s sizeable Hispanic audience, Univision (KUVN 23) and Telemundo (KXTX 39) provide significant Spanish-language reach across news, novelas and sports.
What are the content and approval rules for TV ads?
Commercials must comply with US truth-in-advertising and FTC standards and each broadcaster’s clearance requirements. Claims must be substantiated, and regulated categories may need supporting documentation before airing. Empire manages the full clearance process, reviewing creative, advising on revisions and securing station approval so your campaign runs smoothly and on time.
When is the best time to advertise on Dallas TV?
Viewership and pricing peak in Q4 around the holidays, during back-to-school, and across major sports windows when Cowboys, Mavericks, Rangers and Stars broadcasts draw large audiences. Local events and award-season programming add further demand. Securing premium inventory early for these periods helps lock in placement and value.