TV ADVERTISING IN FLORIDA
ADVERTISE ON TV IN FLORIDA
Three Florida DMAs sit in the national top 20 – Tampa-St. Petersburg-Sarasota, Orlando-Daytona Beach-Melbourne, and Miami-Fort Lauderdale – with Jacksonville a sizable fourth, so television reach is built metro by metro rather than statewide. Spanish-language viewing is decisive in Miami, where Univision and Telemundo owned-and-operated stations draw a large Cuban, Venezuelan, Colombian and Puerto Rican audience. Brands need separate DMA schedules and, in South Florida especially, Spanish-language stations weighted alongside the English ABC, NBC, CBS and FOX affiliates. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Florida results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
READY TO ADVERTISE?
ADVERTISE ON THESE FLORIDA TV STATIONS
WJAX-TV, virtual channel 47 (UHF digital channel 19), it carried religious programs from the PTL Satellite Network, the Christian Television Network and the Trinity Broadcasting Network, as well as secular programs including cartoons, westerns and a few classic sitcoms.
WTVT, virtual channel 13, with programs in sport, newest movies, children’s show, comedies, Sci-Fi and Nature.
WFOX-TV, virtual channel 30, currently broadcasts adult animations, comedies, dramas, non-scripted reality shows, News and information and Saturday morning news.
WOFL, virtual channel 35 (UHF digital channel 22) with programs focusing on news, weather, radar, sports, traffic, live newscasts, and more.
WPLG, virtual and VHF digital channel 10 with updated South Florida news, weather, and sports for the Miami and Fort Lauderdale area
MeTV (an acronym for Memorable Entertainment Television) is an American broadcast television network and Marketed as “The Definitive Destination for Classic TV”, the network airs a variety of classic television programs from the 1950s through the early 1990s. Current sitcoms, drama, sci-fi and westerns make up the programs
WLTV-DT, virtual and UHF digital channel 23. It is one of two East Coast flagship stations of the Spanish-language network. WLTV-DT is a trusted and leading destination for news and entertainment within the Hispanic community.
WOTF-TV, virtual channel 26 (UHF digital channel 49) and includes telenovelas and other serialized drama series, sports, sitcoms, reruns of imported series previously aired on parent network
WFTV, virtual channel 9 (UHF digital channel 39), with news, weather, traffic, sports and family programs
WMOR-TV, virtual channel 32, one-stop-shop for local and national news and sports.
Frequently Asked Questions
What factors affect the cost of TV advertising in Florida?
Pricing reflects the markets you cover (Miami-Fort Lauderdale, Orlando, Tampa-St. Petersburg, Jacksonville), the programs and dayparts you choose, spot length, and whether you add Spanish-language or connected-TV inventory. Premium news, sports and prime slots cost more, and statewide buys exceed single-metro ones. Empire prepares a tailored quote built around your objectives and budget.
Which Florida TV stations and channels reach which audiences?
Each metro has major affiliates: Miami has WSVN (Fox), WFOR (CBS), WTVJ (NBC) and independent WPLG; Orlando has WFTV (ABC) and WKMG (CBS); Tampa has WFLA (NBC) and WTSP (CBS). Univision (WLTV) and Telemundo (WSCV) reach the large Hispanic audience. Tourist-heavy Orlando and Tampa add visitor reach. Empire maps stations to your audience.
What are the content and approval rules for Florida TV ads?
Commercials must meet US truth-in-advertising and FTC standards plus each broadcaster’s clearance requirements: claims must be substantiated, comparisons fair, and disclosures legible. Regulated sectors face added review, and Spanish-language ads meet identical rules. Empire produces compliant creative, secures station approval and manages any edits before your spots air across Florida markets.
When is the best time to run TV advertising in Florida?
Seasonality matters: winter draws snowbirds and peak tourism, Q4 brings holiday retail demand, and spring break boosts viewing in coastal and theme-park metros. Hurricane season over summer calls for adaptable scheduling and sensitive messaging. Empire times your campaign around these windows so it reaches Florida viewers when attention and relevance are highest.