TV
Television in Gibraltar revolves almost entirely around the Gibraltar Broadcasting Corporation, the publicly funded body formed in 1963 whose GBC TV is the territory’s sole homegrown channel, serving a resident population of roughly 32,000 on a peninsula of under seven square kilometres. With no commercial rival and audiences otherwise reliant on UK and Spanish satellite feeds, advertisers wanting genuine local reach have effectively one screen, making GBC slots scarce but unusually concentrated. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences.
With sound industry knowledge we are well placed to help you create a successful TV ad campaign.
CHANNELS
The Gibraltar Broadcasting Corporation (GBC) is Gibraltar’s public service broadcaster. GBC TV offers viewers a mix of local production and international series, mainly imported from the BBC, ITV franchises and also from Canada and Australia
Frequently Asked Questions
How much does TV advertising in Gibraltar cost?
Pricing reflects the time of day, spot length, how many weeks you run, and any sponsorship or production add-ons. Producing a Spanish-language version for the cross-border audience can affect the total too. Rates are not fixed publicly, so Empire prepares a tailored quote shaped by your budget, audience targets, and campaign objectives after a briefing.
Which TV channels reach which audiences in Gibraltar?
GBC Television, the Gibraltar Broadcasting Corporation’s TV service, is the territory’s main broadcaster, carrying local news, community programming and entertainment in English with some Spanish and Llanito content. It reaches households across The Rock and spillover viewers in the neighbouring Campo de Gibraltar. Empire recommends placements aligned to the programmes and viewers your campaign needs.
What are the content and approval rules for Gibraltar TV ads?
Commercials should meet UK-aligned advertising standards, with claims that are accurate, substantiated and not misleading, and several product categories carry restrictions or extra scrutiny. Ads generally require pre-clearance before airing. Empire handles the approvals process and liaises with the broadcaster so your creative meets all requirements before it goes to air.
When are the busiest seasons for TV advertising in Gibraltar?
Q4 around Christmas is the most competitive period, followed by the summer tourism season and the run-up to National Day in September. Seasonal retail moments and major events also drive demand, tightening premium inventory. Empire plans bookings ahead of these peaks to lock in the placements and value your campaign needs.