TV
Greek television is defined by a dense field of free-to-air national channels watched across the family living room: public broadcaster ERT, returned to air in 2015 two years after its abrupt 2013 shutdown, alongside dominant commercial nationals Mega Channel, ANT1, Skai TV, Star and Alpha TV. Their mix of news, series and entertainment keeps TV a leading slice of national ad spend, giving advertisers broad, prime-time mass reach that few other Greek channels can match. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
CHANNELS
Alpha TV is a private entertainment television channel.
Ant 1 TV is part of the biggest media company in Greece. Its programming includes fiction, reality shows and news braodcasts.
ERT 1 focusses on entertainment and popular series.
ERT 2 is the channel of choice for documentaries, talk shows, current affairs programs, sporting events, and children’s shows.
ERT 3 is a public entertainment television channel.
Makedonia TV includes programs such as news, entertainment and popular series.
One Channel is a private entertainment television channel.
Open Beyond TV is a private entertainment television channel.
Skai TV is a free-to-air television network in Piraeus that focuses on news, sports and entertainment.
Star Channel is a private entertainment television channel.
Frequently Asked Questions
What factors influence TV advertising costs in Greece?
Pricing reflects the channels chosen, programme placement, spot length, audience ratings, time of day and campaign length. Prime-time slots around popular series and news on leading channels cost more than daytime airtime. The Empire prepares a tailored quote based on your reach goals and budget rather than quoting standard rates.
Which Greek TV channels reach which audiences?
Greece’s main commercial channels each have distinct strengths. Mega Channel and ANT1 deliver broad family and entertainment audiences, Alpha TV offers strong general-interest reach, Skai TV leads in news viewers, and public broadcaster ERT spans national and informational audiences. The Empire selects the channel mix that best matches your target viewers.
What content and approval rules apply to Greek TV ads?
TV commercials must comply with Greek and EU broadcasting and advertising-standards regulations, with truthful, substantiated claims and care around regulated product categories. Broadcasters generally pre-clear finished commercials before transmission. The Empire manages creative review, channel pre-clearance and all approvals so your spot meets requirements before it airs.
What is the best season for TV advertising in Greece?
Demand follows the Greek calendar. Summer tourism boosts travel, leisure and FMCG campaigns, while Christmas and Q4 are the peak retail window. Greek Orthodox Easter delivers a significant spring audience and spend, and back-to-school lifts family and education categories. The Empire schedules airtime to align with these high-engagement periods.