TV ADVERTISING IN HOUSTON
TV ADVERTISING HOUSTON
Houston is a fiercely contested top-10 TV market led by TEGNA/Nexstar’s CBS affiliate KHOU 11, Graham Media’s NBC station KPRC 2, Disney’s ABC13 KTRK, and Fox-owned KRIV Fox 26. Crucially, it’s the nation’s fourth-largest Hispanic TV market, where TelevisaUnivision’s KXLN 45 and NBCUniversal’s Telemundo KTMD 47 routinely rival the English-language newscasts, so a complete buy here pairs broadcast reach with serious Spanish-language weight. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Houston results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
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ADVERTISE ON THESE HOUSTON TV STATIONS
COZI TV is NBC’s national multicast network designed to deliver an easy-to-watch, comfortable and familiar viewing experience to audiences across the country. Features many of America’s most beloved and iconic television series.
Estrella TV is a Spanish-language television network featuring original programming including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show.
KUBE is an independent station, airing programs of local interest to the Houston community, including high school sports, lifestyle and movies, talk and reality shows, classic television series and replays of current series.
FOX 26 Houston provides its audience with latest news, weather, traffic updates, sports and breaking news to people in and around Houston, Texas. It produces live 57.5 hours of news and local programming every week
The KHOU-TV channel includes local news, national news, weather, sports, features and more for Houston, Texas. KHOU 11 News content is available across multiple platforms, providing the most comprehensive mix of local, regional and national news, business and culture.
The station is owned by Irving-based Nexstar Media Group. KIAH is an affiliate of the CW network. It provides various news and entertainment television programming.
KPRC is a television station in Houston, TX that serves the Houston television market. KPRC has always been an innovator as the first television station in Houston and the 12th in the nation. The station runs programming from the NBC network and identifies itself as “Local 2”.
KTMD Telemundo Houston is owned by NBCUniversal. It is an affiliate of Telemundo, an American television network with original programming, including telenovelas and news broadcasts in Spanish. In addition to its Telemundo programming, KTMD produces own newscasts, providing news and information.
KTRK ABC13 is owned by Disney/ABC. Airing ABC’s primetime shows, news and information program, weather, soap operas, it shows ABC’s national news broadcast and 13 Eyewitness News, own local newscasts and local sports broadcasts.
KTXH is a television station in Houston, TX that serves the Houston television market. The station runs programming from the My Network TV network and identifies itself as “My 20”. It airs diverse shows that aren’t just news or reality, but creative and entertaining. Despite being a network affiliate, KTXH for the most part operates as a general entertainment independent station as MyNetworkTV only broadcasts for two hours on weeknights. While it does serve as a secondary Fox affiliate in events where breaking news or severe weather coverage may preempt Fox programming, it does not regularly carry any newscasts from sister station KRIV.
Frequently Asked Questions
What affects the cost of TV advertising in Houston?
Pricing reflects the stations and programs chosen, time of day, spot length and campaign weight, plus production needs. Live sports, news and high-demand seasons command more. Empire does not publish set rates; we prepare a tailored quote built around your audience, objectives and budget once we understand your campaign brief.
Which Houston TV channels reach which audiences?
The major broadcast players are KPRC 2 (NBC), KHOU 11 (CBS), ABC13 KTRK and FOX 26 KRIV, strong for news, sports and prime-time reach. Given Houston’s very large Hispanic audience, Spanish-language Univision 45 (KXLN) and Telemundo 47 (KTMD) are key for reaching Spanish-speaking households across the market.
What are the content and approval rules for TV ads?
Commercials must meet US truth-in-advertising and FTC standards and each broadcaster’s clearance requirements, with substantiated claims and any necessary disclosures. Stations review creative before broadcast. Empire handles the clearance process and helps you document supporting evidence, so your ad meets standards and airs without avoidable delays or rejections.
When should I plan my Houston TV campaign?
Demand peaks around Q4 holidays and back-to-school, with sports tentpoles like Texans, Astros and Rockets games and the March RodeoHouston (roughly March 2 to 22 in 2026) drawing big audiences. Inventory tightens during these windows, so early planning helps. Empire times your buy to reach viewers when attention and relevance are highest.