Skip to main content
empire media group icon

TV

REACH A FOCUSED, CAPTIVE ITALIAN AUDIENCE THROUGH POPULAR TV CHANNELS

With a wide reach, excellent engagement and specific targeting, TV advertising is an extremely effective medium in Italy. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.

With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.

TV STATIONS

Italia 1 TV
Target Audience
Young Adults
BACK TO TV LIST

Italia 1 TV is popular channel with younger viewers. The channel features a wide range of programming from music and sports. The channel likes to experiment with innovative formats.

Channel 5 TV
Target Audience
Local Adults
BACK TO TV LIST

Channel 5 TV is aimed at the modern Italian family. Programming is varied and includes entertainment shows, drama series and news broadcasts.

Focus TV
Target Audience
Italian Locals
BACK TO TV LIST

Focus TV is dedicated to documentaries and travel shows with a scientific and historical theme. The channel brings viewers the best factual and entertainment shows covering topics like natural sciences, pseudoscience, and history.

Rai 1 TV
Target Audience
Italian Locals
BACK TO TV LIST

Rai 1 TV is a general entertainment channel, mainly focused on series, movies and public-service messages.

Rai 2 TV
Target Audience
TBC
BACK TO TV LIST

Rai 2 TV is aimed at the youth. Programming includes talk shows, reality television, drama series, sitcoms and infotainment.

Rai 3 TV
Target Audience
Italian locals
BACK TO TV LIST

Rai 3 TV foccuses on cultural and regional programming.