TV
With a wide reach, excellent engagement and specific targeting, TV advertising is an extremely effective medium in Italy. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
TV STATIONS
Italia 1 TV is popular channel with younger viewers. The channel features a wide range of programming from music and sports. The channel likes to experiment with innovative formats.
Channel 5 TV is aimed at the modern Italian family. Programming is varied and includes entertainment shows, drama series and news broadcasts.
Focus TV is dedicated to documentaries and travel shows with a scientific and historical theme. The channel brings viewers the best factual and entertainment shows covering topics like natural sciences, pseudoscience, and history.
Rai 1 TV is a general entertainment channel, mainly focused on series, movies and public-service messages.
Rai 2 TV is aimed at the youth. Programming includes talk shows, reality television, drama series, sitcoms and infotainment.
Rai 3 TV foccuses on cultural and regional programming.