TV ADVERTISING LAOS
ADVERTISE ON TV IN LAOS
Laos is a thin, state-led television market with no published audience-measurement currency, so a campaign here is planned on coverage and editorial fit rather than on rated numbers. The dominant broadcaster is the state-run Lao National Television (LNTV), which has carried commercials since the government permitted advertising in 1994, supplemented by a handful of satellite channels that emerged in the early 2010s. A defining feature is cross-border viewing: Lao audiences, especially around Vientiane, have long watched overspill signals from neighbouring Thailand and Vietnam, which compete directly with domestic channels for attention. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
ADVERTISE ON THESE LAOS TV STATIONS
The Lao Star Channel was a partnership between the Lao Multicultural Arts Club and the National Television of Laos with the approval of the Ministry of Information, Culture and Tourism
Established in 1983, LNTV is transmitting for 17 hours a day on VHF channel 9 . In 1993, LNTV improved its transmitter power which enabled it to reach a wider audience around Vientiane. It started to show commercials since 1994 after granted by the government permission. Showing programs like news, music and talk-show.
MV Lao TV is a television station in Laos owned by MV Television (MVTV) Thailand. It offers news, information and entertainment in Lao and Thai languages. MV Lao television broadcasts and transmits with satellite systems in over 20 countries, online streaming and mobile application, covering areas nationwide. It also can be watches online-ly from all over the world.
Established in 2013, TVLAO is the first and only HD TV station in Laos broadcasting 24 hours a day and spread its digitally broadcasting through THAICOM 5 satellite which can be viewed around the world. TVLAO produces its TV shows and programs such as very up-to-date live news @ 12:00 and 19:00 all fresh and reliable contents have been extracted from local and famous world news agencies like Reuters. TVLAO owns the world and regional media rights such as FIFA World Cup, ASEAN Football Federation Suzuki Cup, Southeast Asian Games, AFF Cup, Lao Football Premier League, ASIAN Petanque Championship etc. TVLAO produces high quality of shows and most popular programs like Know the World, Auto Trend, Travel Buddy, Sports Variety, Star Talk, Movie Preview, Young Business Talk, ASEAN Today.
Frequently Asked Questions
What drives the cost of TV advertising in Laos?
Cost is shaped by the channel, the programme and time slot, spot length, campaign length and the number of airings. High-demand periods and production or Lao-language adaptation also affect pricing. Because rates vary, Empire provides a tailored quote based on your objectives, audience and budget rather than a fixed price list.
Which TV channels reach which audiences in Laos?
Lao National Television (LNTV), through channels such as LNTV1 and LNTV3, is the main state broadcaster with nationwide reach in the Lao language. Lao Star Channel, the privately owned broadcaster, appeals to a younger, contemporary audience. Empire advises which channels and programmes best match your target viewers.
What are the content and approval rules for TV advertising in Laos?
Within a state-led media environment, television advertising must respect local cultural and regulatory standards and pass the required state media approvals. Messaging should be accurate, with substantiated claims and pre-clearance of creative before broadcast. Empire handles approvals and liaison with broadcasters so your campaign meets every standard.
When should advertisers schedule TV campaigns in Laos?
Key dates include Lao New Year (Pi Mai) in mid-April, the That Luang Festival in November, and other national and religious holidays, when viewing rises and demand for airtime increases. Planning ahead is essential for premium slots. Empire builds your TV schedule around these peaks to maximise reach and impact.