TV ADVERTISING IN LEBANON
ADVERTISE ON TV IN LEBANON
Lebanon’s television sector is split along the country’s sectarian and political fault lines, with the major private channels each tied to a confessional community or political camp: LBCI, MTV Lebanon, Al Jadeed, the Aoun-family OTV, and NBN, which is linked to Speaker Nabih Berri and the Amal Movement, alongside the weak public broadcaster Tele Liban. For advertisers, this means audiences fragment by political loyalty as much as by demographics, so channel selection carries reputational signals that pure ratings cannot capture. Empire can help you reach a captive Lebanon audience through highly popular television channels.
Advertising on TV in Lebanon results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
TV STATIONS IN LEBANON
Aghani Aghani TV is popular music channel in Lebanon. It is also among top music channels in the MENA region.
Al Jadeed formerly known as NewTV, is a privately owned 24-hour pan-Arabian TV station.
Al-Manar’s programming consists of music videos, series and dramas. It is also home to talk shows, family shows and news updates.
Arabica TV is a music channel that plays a wide selection of popular Arabic music.
Future TV is a political channel that airs alongside its sister network, Future News.
Formerly known as LBCI Drama, LB2 is a local channel dedicated to the best entertainment shows and Arabic-dubbed series.
LBCI is a local channel that broadcasts a variety of programs of different genres. It is also available in HD.
LBCI News is a local channel that broadcasts breaking news as it happens.
Lebanese Diaspora Channel is an international version of LBCI targeting the Lebanese diaspora in countries around the world.
Murr Television (marketed as MTV Lebanon). The channel’s mission and vision is to become a leader on the local and regional TV scene.
National Broadcasting Network known as NBN is the official television of the Lebanese Amal Movement.
NRJ HITS specializes in hit music, broadcasting the latest pop, dance, rock, and hip‐hop music videos. The channel targets a young audience who are trendy and up to date with all things music related.
OTV targets all Lebanese residents and the Lebanese diaspora.
Télé Liban is the first Lebanese public television network to be owned by the Lebanese government.
Frequently Asked Questions
What drives the cost of TV advertising in Lebanon?
Rates are not fixed publicly. The main factors are the channel and programme, time slot (prime-time news and drama cost most), spot length, frequency, and any sponsorship or product-placement deals. Premium series, especially during Ramadan, carry the highest pricing. Costs are commonly USD-linked given currency instability. Empire negotiates and provides a quote built around your goals.
Which channels reach which viewers in Lebanon?
Lebanese viewers favour domestic channels over pan-Arab ones. LBCI delivers broad mainstream reach with strong entertainment and news; MTV Lebanon’s night journal draws large news audiences; Al Jadeed pulls strong general and current-affairs viewership; OTV reaches a distinct, politically defined base. Several channels carry political affiliations, so alignment matters for brand context. Empire advises on the right channel mix.
What are the content and approval rules for TV ads in Lebanon?
Television is regulated under the Ministry of Information and the audiovisual law. Commercials must meet decency standards and steer clear of political and religious sensitivities that could alienate segments of a mixed audience. Channels apply their own editorial review too. Empire prepares compliant creative and handles channel clearance ahead of air dates.
When should brands schedule TV campaigns in Lebanon?
Ramadan is the standout window, with peak viewership around landmark drama series and high competition for inventory. Christmas and Easter drive retail and family campaigns across the Christian community, and summer’s diaspora return widens audiences for lifestyle, property and tourism advertisers. These periods sell out and prices firm up, so Empire books prime placements well in advance.