TV ADVERTISING IN LOS ANGELES
ADVERTISE ON TV IN LOS ANGELES
As the entertainment capital and the #2 US market, Los Angeles fields a heavyweight television lineup: ABC’s KABC, NBC’s KNBC, CBS duopoly KCBS and KCAL, Fox’s KTTV, and Nexstar’s KTLA. Towering over them is Univision’s KMEX, one of the most-watched Spanish-language stations in the country. The mix lets advertisers blend broad English-language reach with the scale of LA’s vast Hispanic audience. Empire can help you reach a captive Los Angeles audience through highly popular television channels.
Advertising on tv in Los Angeles results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
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ADVERTISE ON THESE LOS ANGELES TV STATIONS
KABC-TV is an ABC owned-and-operated station licensed to Los Angeles. It serves as the network’s West Coast flagship outlet. The station also covers news, weather, traffic, and sports for the Great Los Angeles area.
KCAL is an independent television station licensed to Los Angeles. It’s part of a duopoly with CBS’s KCBS-TV. The station is integrated with its sister station.
KCBS is a CBS owned and operated station licensed to Los Angeles. It is the network’s West Coast flagship outlet. The station is also available through DirecTV in areas that don’t receive standard service.
WMAQ-TV is a Univision owned-and-operated station licensed to Los Angeles. It is a Spanish only station.
KNBC is an NBC owned-and-operated station licensed to Los Angeles. The station covers local weather, traffic, entertainment, and breaking news.
KTLA is a CW-affiliated station licensed to Los Angeles. Its motto is “LA’s very own”.
It is Nexstar Media’s largest market station.
KTTV is a Fox owned-and-operated station licensed to Los Angeles. The station offers local news, Great Los Angeles weather, sports and more. It is the network’s West Coast flagship outlet.
KVEA is a Telemundo owned-and-operated licensed to Los Angeles and serves as the network’s West Coast flagship station. It is a Spanish only station and is owned by NBC Universal.
Frequently Asked Questions
How much does TV advertising in Los Angeles cost?
Pricing varies by station, program, daypart, spot length, and the volume of spots booked, plus any connected-TV or streaming extensions. Live sports, awards broadcasts, and high-demand seasons command higher rates. Empire never works from a fixed rate card; instead we provide a tailored quote built around your audience targets and budget.
Which Los Angeles TV stations reach which audiences?
ABC7 (KABC), NBC4 (KNBC), CBS2 (KCBS), and FOX 11 (KTTV) draw large news, primetime, and entertainment audiences across the market. For LA’s very large Hispanic audience, Univision (KMEX) and Telemundo (KVEA) regularly rank among the highest-rated stations. Empire selects the station and program mix that best matches who you want to reach.
What are the content and approval rules for TV ads in Los Angeles?
Commercials must meet US truth-in-advertising and FTC requirements, with substantiated claims and any necessary on-screen disclosures. Each broadcaster also enforces its own creative acceptance standards and may request supporting documentation. Empire manages script review, substantiation, and clearance with every station so your spot is approved and ready to air.
When is the best time to advertise on Los Angeles TV?
Audiences and competition peak around Q4 holiday shopping, awards season early in the year, back-to-school, and major sports broadcasts that draw LA viewers. Entertainment-industry events and seasonal retail moments add further opportunities. Empire plans your flight dates and weight to align with these viewing peaks and your campaign goals.