TV
Luxembourg’s television market revolves around homegrown RTL Group, whose RTL Tele Letzebuerg broadcasts in Luxembourgish from RTL City in Kirchberg and commands the largest domestic audience. With essentially one dominant national broadcaster in a small, prosperous country, advertisers can reach a broad cross-section of residents through a single trusted channel, though viewers also spill across to French- and German-language stations from neighbouring markets. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences.
With sound industry knowledge we are well placed to help you create a successful TV ad campaign.
CHANNELS
The only generic channel in Luxembourg. The station offer live sports such as Tour de france and the UEFA champions league
Broadcasts programs for all the Portuguese living abroad.
Frequently Asked Questions
What affects the cost of TV advertising in Luxembourg?
Pricing reflects the programmes and time slots you target, spot length, the number of insertions, and whether you need production or language versions. Prime-time and popular shows carry higher demand. Empire negotiates with the broadcaster and prepares a tailored quote built around your reach goals and budget instead of quoting standard rates.
Which TV channels and formats reach Luxembourg audiences?
RTL Télé Lëtzebuerg is the dominant domestic channel, reaching a large daily resident audience in Luxembourgish around its news and flagship programmes. Standard spots, sponsorships and around-news placements all work here. Empire advises on slot and format selection so your message reaches affluent, internationally minded households at the right moments.
What are the content and approval rules for TV ads in Luxembourg?
Commercials must meet local and EU-aligned broadcast advertising standards, with truthful, substantiated claims and clear advertiser identification. Certain categories and claims need pre-clearance before airing. Empire handles script review, any required approvals and technical delivery to the broadcaster so your campaign is cleared and broadcast-ready on schedule.
When is the best time of year to advertise on TV in Luxembourg?
The Christmas and New Year quarter is the busiest, with strong demand from retail and consumer brands, followed by the back-to-school period. Summer offers lighter competition that can suit travel and leisure messaging. Empire books premium slots early ahead of peak seasons to protect availability and pricing for your campaign.