TV ADVERTISING MALAYSIA
ADVERTISE ON TV IN MALAYSIA
Television remains a powerful, trusted medium in Malaysia, reaching a multilingual audience across Malay, Chinese, Tamil and English channels. With free-to-air networks led by Media Prima alongside pay-TV and streaming, TV offers broad national reach with precise audience targeting.
The stations contained below represent a balanced cross section of the most successful stations targeting a range of audiences.
With sound industry knowledge we are well placed to help you create a successful TV ad campaign.
ADVERTISE ON THESE MALAYSIAN TV STATIONS
news, Tv series, movies, talk show, travel- All mainly in Mandarin
Tv series, news, travels – All in mandarin
Sport for All, 24-hour coverage, 7 days a week with unmatched coverage from local tournament to international events, We unite Malaysians more than any other channels.
news, movies, Tv series, kids, travel, sitcom – International and Local
News, movies, Malaysia Tv series and sports
News, movies, Malaysia Tv series and sports
News, movies, Tv series, awards, sitcom – International and Local
News, movies, Tv series, kids, travels – Mainly in Malay language
Frequently Asked Questions
How much does TV advertising in Malaysia cost?
TV pricing reflects the channels chosen, programme and time slot, spot length, frequency and whether you buy run-of-station, premium placements or sponsorships. Free-to-air and Astro’s pay-TV channels carry different rate structures. Rates shift with season and audience demand, so Empire builds a tailored quote around your target viewers, reach goals and budget rather than publishing fixed prices.
Which TV channels reach which audiences in Malaysia?
Media Prima’s TV3 leads with Malay dramas and news, with TV9 also Malay-focused, while NTV7 and 8TV skew younger and urban across English and Chinese content. RTM’s TV1 and TV2 carry Malay and multilingual programming including Chinese, English and Tamil. Astro groups its channels by Malay, Chinese, Indian, English, news and sports, letting Empire target each community precisely.
What are the content and approval rules for TV ads in Malaysia?
Commercials must respect Malaysia’s cultural, religious and regulatory standards, with claims that are accurate and substantiated. Ads generally require pre-clearance before broadcast, and language and content guidelines apply. Empire handles censorship submission, approvals and any required translation or versioning across Malay, Chinese, Tamil and English so your commercial is cleared and air-ready.
When is the best time to advertise on TV in Malaysia?
A large share of TV advertising concentrates around festive seasons. Ramadan and Hari Raya Aidilfitri, Chinese New Year and Deepavali are the strongest windows, alongside Merdeka Day and Malaysia Day, when viewership and emotional festive campaigns peak. Inventory tightens early in these periods, so Empire plans channel mix and timing in advance to secure your preferred slots.