TV ADVERTISING IN MOZAMBIQUE
ADVERTISE ON TV IN MOZAMBIQUE
Television concentrates in urban and peri-urban homes, where viewing splits between the state network TVM and two strong private players: Soico’s STV, the country’s largest commercial media group, and the Brazilian-owned Televisao Miramar. With dozens of channels now on air and Portuguese the broadcast language, the medium skews toward cities and wealthier households. Advertisers gain visual impact and city reach, but national penetration trails radio across rural Mozambique. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
ADVERTISE ON THESE MOZAMBICAN TV STATIONS
Paid entertainment channel in Portuguese language with the best of Brazilian soap operas, sitcoms, movies and series.
Paid entertainment channel in Portuguese language with the best of Brazilian soap operas, sitcoms, movies and series.
Free- to-air generalist Tv channel in Portuguese, designated to the Portuguese- speakers African countries. It broadcasts information and series produced in the covered countries.
Private Television Station – National Coverage – News/Educational/Entertainment.
Paid entertainment TV with the most famous programs from Portugal.
National Public TV Station. Oldest TV station in Mozambique. Languages: Portuguese and local languages (Changana, Ndau, Macua, etc). With Broadcasting in entertainment, national news, music and sports
Private Television Station ,National Coverage of News/Educational/Entertainment/ Religion.
Private Television Station – Coverage: Maputo Province- News/Educational/Entertainment (Also available in Digital TV Providers: Dstv, TVCabo)
Frequently Asked Questions
How much does TV advertising in Mozambique cost?
Television rates vary by channel, programme, time slot, spot duration and campaign weight, with premium pricing around news and prime-time. Production of a Portuguese-language commercial is a separate cost. The Empire never quotes generic rates; we evaluate your goals and audience, then secure a tailored proposal with negotiated pricing and a transparent breakdown for your budget.
Which TV channels reach which audiences in Mozambique?
TVM (Televisão de Moçambique) is the national public broadcaster reaching a broad audience from Maputo. STV is known for its news coverage and political, economic and social debate, appealing to informed viewers. TV Miramar is a generalist channel with wide viewership across Maputo, Matola, Beira, Nampula and Chimoio, spanning all ages and segments. The Empire aligns channels to your audience.
What are the content and approval rules for TV ads in Mozambique?
Television commercials must comply with local cultural and regulatory standards, and all claims must be accurate and substantiated with evidence where required. Some categories need pre-clearance before broadcast. The Empire handles creative review, channel submission and securing approvals on your behalf, ensuring your Portuguese-language advert meets broadcaster and regulatory requirements before it goes to air.
When is the best time to advertise on TV in Mozambique?
Viewing peaks around the December festive season, Independence Day on 25 June and major public holidays, when audiences and competition both rise. Retail moments such as back-to-school and end-of-month pay cycles also shape demand. The Empire times your campaign to these windows and books prime inventory in advance, as the most sought-after slots sell out early.