TV ADVERTISING IN PHILADELPHIA
ADVERTISE ON TV IN PHILADELPHIA
Philadelphia is Comcast’s hometown, with the cable and NBCUniversal parent headquartered downtown and its NBC10 (WCAU) a core local outlet. The bigger story is a fierce news race: ABC’s 6abc (WPVI) has dominated local ratings for decades, with CBS3 (KYW) and Fox 29 (WTXF) chasing across a top-four DMA spanning PA, New Jersey, and Delaware. For advertisers, broadcast news still delivers mass tri-state reach. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Philadephia results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
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ADVERTISE ON THESE PHILADELPHIA TV STATIONS
“WPVI-TV, virtual channel 6 or 6 ABC, is licensed to Philadelphia. This channel mainly broadcasts news-related programs.”
“WDPN-TV, virtual channel 2, serves
Philadephia but is licensed to Wilmington. This channel broadcasts a wide variety of programs but mainly focusses on the news.”
“WFPA-CD, virtual channel 28, is licensed to Philadelphia. This channel broadcasts news-related content.”
WKYC-TV, virtual channel 3, is owned by CBS and is licensed to Philadelphia. This channel mainly broadcasts news, sports and weather.
WTXF-TV, virtual channel 29, is a Fox owned-and-operated television station licensed to Philadelphia, Pennsylvania, United States. They focus on broadcasting daily news, Weather and Traffic. With Fox 29’s Good Day Philadelphia with leading audience figures.
WCAU, virtual channel 10, is owned by NBC and is licensed to Philadelphia. This channel focuses mainly on news and entertainment.
Univision 65 (WUVP) is Philadelphia’s leading destination for Spanish language news and entertainment and the station informs and serves nearly 1 million Hispanics in the Philadelphia area. It is televising general entertainment, old black-and-white series from the 1950s and 1960s, along with B-movies, basketball and football games
Frequently Asked Questions
How much does TV advertising in Philadelphia cost?
Television pricing varies with the station, programme, daypart, spot length and audience demand, so rates are quoted per campaign rather than fixed. Premium news and prime-time slots cost more than off-peak airtime. Empire prepares a tailored quote built around your objectives, target viewers and budget across the Philadelphia market.
Which Philadelphia TV channels should I advertise on?
Each major station reaches different viewers. 6abc WPVI is the long-standing Action News ratings leader; NBC10 WCAU serves NBC news and entertainment audiences; CBS3 KYW-TV carries CBS programming; and FOX29 WTXF reaches sports and entertainment viewers. Empire recommends the channel mix and programmes that best match your audience.
What are the content and approval rules for TV ads?
US television ads must meet FTC truth-in-advertising standards with substantiated, non-misleading claims, plus each station’s commercial clearance requirements. Some categories need supporting evidence or disclosures. Empire produces compliant creative, organises any required substantiation and handles the clearance process with each Philadelphia broadcaster ahead of air.
When is the best time to run TV ads in Philadelphia?
Seasonality shapes both pricing and reach. Q4 holiday shopping, back-to-school and major sporting events lift viewership and competition for airtime. Local events and election cycles can tighten inventory. Empire plans your schedule around these high-demand periods to balance audience delivery against cost on Philadelphia stations.