TV ADVERTISING SINGAPORE
ADVERTISE ON TV IN SINGAPORE
Singapore’s television landscape is anchored almost entirely by Mediacorp, the free-to-air broadcaster whose multilingual channels mirror the city-state’s communities: Channel 5 in English, Channel 8 in Mandarin, Suria in Malay and Vasantham in Tamil. This single-broadcaster structure, paired with the meWATCH streaming platform, lets advertisers reach a compact but affluent national audience and target distinct language groups precisely, though it also concentrates negotiation and inventory in one dominant seller.
The stations contained below represent a balanced cross section of the most successful stations targeting a range of audiences.
With sound industry knowledge we are well placed to help you create a successful TV ad campaign.
ADVERTISE ON THESE SINGAPOREAN TV STATIONS
Asia’s leading general entertainment channel featuring top-rated drama series, blockbuster features, reality programs and hit-rated original productions delivered close to the U.S telecasts.
exclusive first-run blockbusters from Hong Kong, Japan and Korea, 24/7.
Most-watched local Chinese TV channel in Singapore with 24-hour Chinese entertainment and information
Chinese news and entertainment for young adults and working professionals
English language dramas, movies, sports, reality show, variety show, news, current affairs, children’s programming and game
An Asian TV News channel that provides news and information on global developments with Asian perspectives.
A Taiwanese pay television channel operated by Chung T’ien Television directed towards the Chinese diaspora abroad
Chinese Entertainment Channel.Offer Singapore viewers an even greater variety of the best entertainment and lifestyle content from across Asia.
English Movies featuring Blockbuster movies
24-hours Chinese General Entertainment Channel; From latest dramas to the best entertainment programmes, as well as local entertainment with stars from across the region – China, Korea, Taiwan, Hong Kong and Singapore.
Latest dramas from China, Hong Kong, Japan, Korea and Taiwan, with some within 24 hours of its telecast in their country.
featuring fast paced action entertainment, adventure and sci-fi programming, action reality shows, extreme sports, mixed martial arts and fight events, and high quality action movies.
A description of the asset
The channel’s programming consists on Korean-language series and shows, provided by the Seoul Broadcasting System (SBS). Sony One’s programming is available subtitled in local languages on optional subtitle tracks, depending on the country of reception’s market.
Broadcasts popular Malay television series, either originally produced by Mediacorp or imported from Malaysia
A South Korean nationwide general entertainment network, mainly showing Korean dramas.
An Indian channel with a unique blend of innovative, informational and entertaining programming
offers an unprecedented mix of hit TV series and blockbuster movies across action, comedy and drama!
Frequently Asked Questions
How much does TV advertising in Singapore cost?
Television costs vary with the channel, programme, time slot, spot length and how many airings you book, plus production. Prime-time and high-rating programmes command premium rates, while daytime and off-peak slots cost less. Sponsorships and integrations are priced separately. Empire negotiates directly with broadcasters and prepares a tailored quote aligned to your audience and budget.
Which Singapore TV channels reach which audiences?
Mediacorp’s free-to-air channels cover Singapore’s main language communities: Channel 5 in English, Channel 8 and Channel U in Mandarin, Suria in Malay and Vasantham in Tamil, with CNA serving English news viewers. This lets you target by language and demographic across one broadcaster. Empire advises on the right channel and programme mix for your campaign.
What are the content and approval rules for TV ads in Singapore?
TV commercials must respect Singapore’s multicultural standards and comply with IMDA’s Television and Radio Advertising and Sponsorship Code and the ASAS Singapore Code of Advertising Practice. Advertisements must be truthful, decent and substantiated, with claims evidenced, and they require pre-clearance before broadcast. Empire handles submission, classification and approvals, coordinating any edits so your commercial is cleared on schedule.
When is the best time to advertise on Singapore TV?
Demand follows Singapore’s cultural and retail seasons. Chinese New Year, Hari Raya during Ramadan, Deepavali and the year-end festive and shopping period bring larger audiences and stronger advertiser competition, lifting rates around these dates. Empire plans your schedule in advance to lock in prime slots during these peaks while maintaining efficient reach across the rest of the year.