TV
ADVERTISE ON TV IN SLOVAKIA
Television is the single largest ad medium in Slovakia and is dominated by two commercial giants: PPF-owned Markiza, the consistent ratings and revenue leader, and J&T’s JOJ Group, its persistent challenger, with the public STVR (formerly RTVS) a distant third. Because this near-duopoly controls the bulk of TV ad ratings, advertisers chasing mass national reach are effectively negotiating with just two sales houses.
The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences.
With sound industry knowledge, we are well placed to help you create a successful TV ad campaign.
ADVERTISE ON THESE SLOVAKIAN TV STATIONS
Dajto is a male orientated channel which started airing on August 20, 2012 and is broadcast 24 hours a day, 7 days a week. Initially the schedule consisted of acquired formats with a small amount of local programming.
Doma takes a fresh approach to programming in the Slovak Republic, and is the first niche channel aimed at young, active women in the country. Doma showcases top foreign series, soap-operas and movies targeted at viewers aged 12-54.
Top news channel bringing you the latest news updates.
News, entertainment, family programs and movies
Frequently Asked Questions
What factors influence the cost of TV advertising in Slovakia?
TV pricing reflects the channels selected, the time slot and programme, spot length, the audience rating targeted and total campaign weight. Prime-time and popular shows command higher rates than off-peak. Production costs and any sponsorship add to the budget. Because rates shift with demand and season, The Empire provides a tailored quote matched to your goals.
Which Slovak TV channels reach which audiences?
TV Markíza is the market leader with the largest prime-time share and broad family reach, supported by sister channels Doma and Dajto. JOJ is the second-largest commercial network, reaching a wide general audience alongside its PLUS and Wau channels. Public broadcaster STVR’s Jednotka delivers older, news-oriented viewers across the country.
What are the content and approval rules for Slovak TV ads?
Television commercials must comply with Slovak advertising-standards and broadcasting rules: claims must be accurate and substantiated, and several product categories require pre-clearance and supporting evidence before broadcast. Channels review creative ahead of airing. The Empire handles the full approval workflow, coordinating clearances with broadcasters and regulators so your advert is ready to run on schedule.
When is the best time of year to advertise on Slovak TV?
Q4 around Christmas is the busiest and most expensive window, with heavy retail and gifting competition for prime slots. Summer viewing dips as people holiday, often offering better value. Back-to-school in late August and September suits family, retail and tech brands. The Empire plans flighting to align audience peaks with your budget and objectives.