TV ADVERTISING IN SLOVENIA
ADVERTISE ON TV IN SLOVENIA
Television in Slovenia is a two-pole contest between public broadcaster RTV Slovenija, whose channels SLO 1 and SLO 2 anchor news and national events, and the commercial heavyweight Pro Plus, which runs the dominant POP TV and its sister channel Kanal A (owned via CME under the PPF Group). Planet TV adds further commercial competition. Advertisers rely on POP TV’s prime-time entertainment for the widest single-platform mass reach.
The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences.
With sound industry knowledge, we are well placed to help you create a successful TV ad campaign.
ADVERTISE ON THESE SLOVENIAN TV STATIONS
Kanal A is the second most-watched TV program. Besides an informative program (not as frequent as on POP TV or the national program), Kanal A focus is on movies, series and sports transmissions.
Planet TV is a program for all ages. It consists of informative program, sports and entertainment show (films and own production). It reaches an audience from 18 to 64 of age.
Pop TV is the biggest commercial TV program in Slovenia and first overall in terms of the rankings. Its prime time is the daily informative program 24UR – it is broadcasted several times a day. POP TV also produces many of its own TV shows, series and reality shows. It is considered as one of the most recognized and trusted brands in the country.
SportKlub is a series of sports programs with direct broadcasts of sports events – football, basketball, handball, tennis, golf and others. Their primetime are games of the Champions league which attract up to 14% of all the viewers.
The second program is dedicated to sports content (which has some of the highest ratings), re-runs and films. In comparison to Prvi program the second program also attracts a younger audience group aged 30+.
The first program of the national TV (Prvi program) provides daily news throughout the day, sports and weather reports, weekly info shows as well as a plethora of entertainment shows. It also broadcasts shows for the Italian and Hungarian minorities. The program is popular among older generations which consists of people aged 50 and more. Their viewers are interested (more than the average) in financial services, foreign policy, arts and are more aware of healthy diet.
TV3 is a smaller commercial TV station. Its own program consists of an informative program, specialized shows (entertainment, dance), talk shows and sports transmissions (NBA and Formula one events). TV3 target group are Slovenian speakers between 16 and 64 of age.
Frequently Asked Questions
What factors influence the cost of TV advertising in Slovenia?
Pricing reflects the channels selected, time slots, spot duration, campaign length and add-ons such as sponsorships or programme placement. A national buy across POP TV and the public channels differs from a focused single-channel schedule. Prime-time costs more than daytime. Because rates vary by these variables, The Empire prepares a tailored quote built around your objectives and budget.
Which TV channels and formats reach which audiences in Slovenia?
POP TV is the leading commercial channel for entertainment and news with wide national reach, and its sister channel Kanal A skews to younger viewers with series and films. Planet TV offers general entertainment, while public TV SLO 1 carries news and domestic production trusted by older, broad audiences. Formats include spots, sponsorships, programme placement and on-screen branding.
What content and approval rules apply to TV ads in Slovenia?
Television advertising must comply with Slovenian advertising-standards and broadcasting rules: claims must be truthful and substantiated, comparative and health-related messages need support, and some categories require pre-clearance. Creative is generally reviewed before transmission. The Empire manages clearances, coordinates with broadcasters and ensures your commercial meets regulatory and channel standards before it airs.
Is TV advertising in Slovenia seasonal?
Yes. The Christmas and year-end period in the fourth quarter drives retail and brand advertising, pushing demand and premium inventory higher, so early booking is wise. Summer viewing dips as audiences travel, easing some availability, while the back-to-school window in late summer is strong for relevant categories. The Empire aligns flighting and budget with these viewing patterns.