TV ADVERTISING UK
ADVERTISE ON TV IN THE UK
Through the huge change in video and film entertainment viewing habits, TV remains a strongly trusted medium. It enables advertisers to reach a highly captive and focused audience, compared to online viewing where a user tends to be highly distracted.
58% of UK respondents in a recent poll cited TV as the medium likely to draw an emotional response. As TV continues to innovate and be accessible in many formats, it remains a strong advertising platform.
ADVERTISE ON THESE UK TV CHANNELS
The programming schedule on Turner Classic Movies consists of classic movies, mostly from the Turner Entertainment and Warner Bros archives, as well as TV series.
Channel 5 is the home of great television for all the family. With loads of quality shows from genres that include; entertainment, documentaries, sport and drama, to films, reality, comedy, children’ s, news and more. Top shows include: Big Brother and Lip Sync Battle UK and the award winning children’s strand, Milkshake.
More4 is a digital television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. More4 features Lifestyle, documentaries and US drama, from brand new programmes to the best of Channel 4.
Film4 features the best of British filmmaking, US independents, Hollywood blockbusters, guilty pleasures, foreign films and cult.
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with delivering high-quality, innovative, alternative content that challenges the status quo. Channels include 4, E4, Film4 and 4seven.
E4 is a British-Irish terrestrial digital television channel. The “E” stands for entertainment, and the channel is mainly aimed at the 16–34 age group. Programming includes US imports such as The Goldbergs, The Cleveland Show, How I Met Your Mother and British shows such as Skins, My Mad Fat Diary, Misfits.
ITV4 is a British television station which was launched on 1 November 2005. The channel has a male-orientated line-up as it is a haven of sport, action and US comedies, providing entertainment that is a glorious escape from everyday life.
Launched in 2004, ITV3 is renowned for its great storytelling and timeless drama collections. The channel also features family-friendly entertainment. Its comedy line-up has included programmes from both the BBC and ITV’s archives, including Is It Legal?, On The Buses, The Two Ronnies and Man About The House.
ITV2, is a 24-hour, free-to-air entertainment television channel in the United Kingdom. ITV2 is home to content that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment and drama. The channel is known for American programming such as Gossip Girl and The Vampire Diaries; repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street and Emmerdale; spin-off shows such as I’m a Celebrity: Extra Camp and Britain’s Got More Talent, and original programming such as Celebrity Juice, and Love Island
ITV has traditionally been viewed as an entertainment based broadcaster, its programming consists of some of the highest rated shows in Britain, such as X Factor and Coronation Street – both of which regularly draw in 10+ million viewers. It also airs regular news segments and high profile sporting events.
Sky’s On Demand service offers the very best in current programming and an extensive library of content providing advertisers with a great way of reaching a desirable audience.
TLC is part of the Discovery Network family and allows brands to advertise on a female skewing channel with a mix of reality, drama, ob-doc and topical authored films. The channel has eyeopening stories, must-tell moments and larger-than-life characters, an exciting opportunity for brands to be involved.
Where every day’s an adventure, Nick Jr. is a top-performing commercial preschool entertainment brand in cable and satellite homes. Launched in 1999 as the world’s first channel dedicated to preschool children, Nick Jr.’s programming includes beloved shows PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine and Digby Dragon.
Nat Geo is a long-standing credible legacy, combined with contemporary relevance. Viewers have access to smart and innovative series looking at what we know, how we view the world and what drives us forward.
As a brand, National Geographic has a long standing and prestigious reputation which provides an ideal platform and environment for brands and advertisers to get involved with.
MTV’s flagship channel which is a young, fun, bold and buzzing channel featuring the very best in youth entertainment from home-grown hits to the hottest US content, with talk-about shows that need to be seen. With a long standing reputation, this is a great opportunity for brands to reach an attractive and loyal audience.
Food Network is the home of all things food. With over 5 million adults a month viewing programming and over 400 hours of content added annually, this is a great destination for consumers who are passionate about food. This is an entertainment channel with food at its heart.
From Diners, Drive-Ins & Dives to brand new commission with Paul Hollywood, City Bakes, there is a great opportunity for brands to target kitchen, food and drink lovers with advertising and sponsorship opportunities across the channel.
E! has the ultimate all-access pass to the world of entertainment, covering highprofile reality programming and celebrity news express from the US. Home to world-renowned shows such as Keeping Up With the Kardashians, E! News and Live from the Red Carpet, E! is an established and unrivalled destination for the latest in Pop Culture.
Discovery channel offers a range of contemporary popular factual programmes, packed with modern-day adventures, eye-opening revelations and awe-inspiring experiences. From popular shows like Running Wild with Bear Grylls to Deadliest Catch there is plenty going on the scheduling front for brands to get involved with.
Comedy Central reaches a 16-34 year old audience through its mix of original UK commissions and hit US acquisitions. Shows produced in the UK feature top talent such as Russell Howard, Jimmy Carr, Katherine Ryan and Chris Ramsey, alongside the star-studded Drunk History.
Key US hits range from Impractical Jokers to South Park and the all-time classic and everyone’s favourite, Friends. Comedy Central is also the UK home of live comedy, showing more stand-up than any other channel.
BET is the home for all the latest celebrity, music, fashion, entertainment and African-American news. Advertisers and brands can get involved and engaged with the channel through tradition spot advertising as well as channel sponsorship.
Top shows include: House of Payne and Real Husbands of Hollywood.
Skewing slightly female, Animal Planet is the 5th most popular factual channel amongst women. Animal Planet brings viewers all the facts and lots of fun from all the animals across the globe, including the mysterious legends surrounding some of the world’s most fabled creatures.
Sky is the home of sports, with 10 channels including: Sky Sports Action, Arena, Cricket, Formula 1, Football, Golf, Main Event, Mix, News and Premier League.
Sky News is an award winning, 24 hour dedicated news channel. Sky News has built a reputation for being the first to break major news and is renowned for the speed of its coverage.
Whilst the channel is not available for sponsorship there are certain programmes and bulletins within the schedule which brands can align with.
Sky Living is Sky’s home of American drama. With its established and highly respected reputation and content coming straight from the states, this channel provides viewers with the ultimate destination in drama.
Tops shows include: Scandal, Grey’s Anatomy, Elementary
Sky Arts is Britain’s only channel dedicated to the best arts programming across all genres, 24 hours a day, this really is an amazing opportunity for brands to be alongside captivating and creative content.
Top shows include: Alfie Boe: Storyteller, Birthday, Landscape Artist of the Year
Sky Atlantic’s programmes focus on a mix of a great storytelling and award winning television from the US and UK. With top class, ‘lean in’ content exploring new worlds, digging deep into characters and award winning stories, it is an exciting channel for viewers and advertisers alike.
Top shows include: Game of Thrones, Penny Dreadful, Silicon Valley
Sky 2 offers top class content normally found on Sky 1 including both drama and comedy. With returning favourites for all to enjoy, this is a frequent destination for the all the family.
Brands can get involved with the channel through traditional spot or channel and programme sponsorship.
Sky 1 is one of the flagship channels in the Sky portfolio and leads the way in top US and UK entertainment providing award winning, original programming for the whole family. Sky 1 gives advertisers and brands the opportunity to reach wide audiences across a plethora of drama and comedies.
Top shows include: Modern Family, Arrow, The Simpsons, A Leage Of Their Own