TV ADVERTISING IN UKRAINE
TV ADVERTISING UKRAINE
Television is defined by the ‘United News’ (Yedyni Novyny) telemarathon, the government-coordinated round-the-clock newscast that since February 2022 has pooled the major commercial channels (1+1, Inter, ICTV, STB and others) into shared slots under martial law. Public broadcaster Suspilne now airs separately, and marathon viewership has fallen sharply as audiences migrate to Telegram and YouTube. Advertisers face a consolidated, heavily news-led environment with compressed commercial space and a cautious, government-aligned editorial context.
The stations contained below represent a balanced cross section of the most successful stations targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
CHANNELS
Enter Film provides dramas, melodramas, cartoons, comedies and films about the war. An animated composition with recognizable characters and the most famous images from classic films.
ICTV
Target Audience
The main audience of ICTV is from 18 to 60 years old, the core of the audience is active, business, motivated people aged 25-55
ICTV provides entertainment and news shows. Produces and broadcasts news shows concerning current affairs; as well as children’s shows and daytime dramas.
Inter provides informational support to the development of Ukrainian, showcasing business and covering large-scale social events.
K1 is an entertaining TV channel with a focus on youth audiences, most desired by advertisers. K1 features stories across the genre of travel, romance, family and adventure.
K2 is the leading female TV channel, which knows exactly what the girl wants. Talk shows, culinary masterclasses, programs about the house and family – all-female values on one television channel.
M1 is music television channel. The channel shows lifestyle and music related programs.
M2 channel with round-the-clock broadcasting of music videos in stereo for a wide audience.
Mega is the first and only Ukrainian popular scientific television channel for travelers, personalities and contemplatives.
Novyi Kanal provides Ukrainan locals with entertainment, news and children’s shows. The TV station also produces and broadcasts its own daily news and talk shows, along with entertainment content from the United States.
NTN broadcast investigations, criminalistics, cult detectives and resonance shows.
OCE Tv is entertainment channel.
OCE Tv is entertainment channel.
STB providing entertainment, news and information programs. STB has a mainly female audience, producing and broadcasting shows designed to appeal to Ukrainian women.
Zoom is an entertainment TV channel for the most demanding and hard-to-reach audience: the modern Gen Z’s. The channel features extreme shows and cult series.
Frequently Asked Questions
What factors affect the cost of TV advertising in Ukraine?
Television costs in Ukraine are driven by the channel, time slot and programme, spot length, campaign weight and whether placement is national or regional. Premium dayparts and high-rating shows carry higher demand, and production or sponsorship formats add to budgets. Empire builds a tailored quote based on your audience targets and required coverage.
Which TV channels and formats reach which audiences in Ukraine?
Major commercial channels such as 1+1, ICTV, STB and Ukraina deliver large national audiences across entertainment, news and drama, with STB known for content appealing strongly to women. Suspilne, the public broadcaster, runs the nationwide Pershyi channel covering most of the country. Empire aligns channels and formats with your target demographics.
What are the content and approval rules for TV ads in Ukraine?
TV commercials in Ukraine must comply with local advertising-standards and broadcasting regulations, using substantiated claims and observing restrictions on regulated categories. Adverts are usually pre-cleared with the broadcaster before transmission, and Ukrainian-language rules apply. Empire handles creative compliance, technical delivery and the approval process so campaigns air without delay.
Is TV advertising in Ukraine seasonal?
Ukrainian TV demand typically peaks around year-end and major retail seasons, when audiences and competition for premium slots are highest and rates firm up. Off-peak periods can offer greater availability. Booking early for busy windows protects access to key programmes, and Empire plans flighting to match your campaign timing and budget.