TV ADVERTISING VIETNAM
ADVERTISE ON TV IN VIETNAM
Television is regulated as much as it is bought in Vietnam, where the state-run Vietnam Television (VTV) operates the dominant national networks and Ho Chi Minh City Television (HTV) anchors the southern market, all under government oversight that caps advertising at a small share of airtime. With high household TV penetration nationwide, the medium delivers mass reach, so advertisers should plan around the limited, tightly contested ad slots and book VTV and HTV inventory well ahead of demand. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
READY TO ADVERTISE?
ADVERTISE ON THESE VIETNAMESE TV STATIONS
A movie channel featuring Asian Blockbusters, Korean, Chinese, Thai: 6 months – 1 year after cinema release, Non-Hollywood Award Movies, International high-end series and Cinema Magazine
The Best Football Channel with:
Premier League, Champions League,
Europa League, UEFA Nation Leagues, UEFA Euro & WC Qualiers,
Vietnamese national football, V-league (TBC), Sport Magazine,
A full sports channel with programming on: Tennis: ATP 1000, 500, 250
Golf: All PGA Tour & World Golf Championship
Racing: World Rally Championship
Fighting: MMA Cage, Warrior, Bellator (TBC), WLC (Lethwei)
Football: EPL, CL, EL, NL,
A Asian drama and entertainment channel with programming on:
Asian Series: Korean & Chinese
International Entertainment Shows
Entertainment shows as part of Saigon Tourist Cable Service (SCTV).
Covers major soccer leagues around the world.
Channel 4 is a Tamazight language sports channel, which also broadcasts its programs in its variations including Kabylian-Berber, Tashawit-Berber, Tamasheq-Berber, Tashenwit-Berber and Tomzabt-Berber.
Content focuses on natural science, social science, inventions, technology, and social information with entertainment.
Focusing on entertainment, boasting a wide variety of high quality programs aimed to please viewers of all ages.
24-hours channel offers contents in Vietnamese and multiple languages to Vietnamese expats worldwide, playing an important part in promoting Vietnam international image.
Broadcast in ethnic minority languages, this channel provide information regarding law, policies, politics, music and entertainment shows.
Digital age channel, covering culture, social issues, essential skills and sports.
Education channel,aims to encourage study, improve national intellectual level and provide supplemental lessons to all official education levels.
General channel, covering all subjects related to Vietnam Central Coast and Central Highlands.
“General channel, covering all matters related to Southeast Vietnam and Mekong Delta.
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Frequently Asked Questions
How much does TV advertising in Vietnam cost?
TV pricing reflects the channels chosen, the programme and time slot, spot length, frequency and whether you buy run-of-station, premium placements or programme sponsorships. National and regional broadcasters carry different rate structures, and prime-time entertainment costs more than daytime. Rates shift with season and audience demand, so Empire builds a tailored quote around your target viewers, reach goals and budget rather than publishing fixed prices.
Which TV channels reach which audiences in Vietnam?
VTV, the national broadcaster, leads reach: VTV1 is the most-watched news and current-affairs channel, strong with older audiences, while VTV3 is the top general-entertainment and sports channel. HTV serves Ho Chi Minh City and southern provinces, with HTV7 for entertainment and HTV9 for news aimed at viewers aged 25 and over. VTC adds further national channels. Empire targets each accordingly.
What are the content and approval rules for TV ads in Vietnam?
Commercials must respect Vietnam’s cultural and regulatory standards within a state-influenced media environment, with claims that are truthful, accurate and substantiated by valid documentation. Certain product categories require pre-clearance before broadcast, and Vietnamese-language requirements apply. Empire handles approval submissions, broadcaster clearance and any required translation or versioning so your commercial is cleared and air-ready.
When is the best time to advertise on TV in Vietnam?
A large share of TV advertising concentrates around Tet, the Lunar New Year, when viewership and festive family campaigns peak and retail demand surges. National holidays and seasonal retail periods provide further bursts, with many consumers planning purchases weeks in advance. Inventory tightens early around Tet, so Empire plans channel mix and timing ahead to secure your preferred slots.