The Google Display Network (GDN) is the largest advertising network available online. Through GDN, we are able to place display ads on millions of websites in a range of formats to the specific websites whose audiences match your target market. It allows advertisers to access all of these websites from a single place, rather than attempting to advertise on each website individually.
The Google Display Network accounts for 20% of all Google Ads traffic, and reaches an estimated 90% of all internet users. With such wide reach, the power of this digital advertising avenue is not something to ignore.
The display network allows a variety of ad formats, including text (google search) and video as well as the standard image banner ads. Different types of ads allow for different styles of targeting. By using multiple formats, you are able to give your advertising efforts the best possible chance to drive relevant traffic, conversions and return on investment.
Remarketing then allows us to purchase space on one or more advertising networks. Once a user has clicked on one ad and visited your site, code is used to remember them and is able to push your advert to other sites in the display network should they visit them, meaning your ads follow users around, taking them deeper into your marketing funnel.