OUTDOOR / OOH
Czech out-of-home is dominated by the BigBoard group, which holds more than half the market after consolidating operators such as Czech Outdoor and Outdoor Akzent, with JCDecaux its principal rival particularly across Prague’s street furniture and transport sites and euroAWK also active. Inventory and premium digital screens concentrate in Prague and regional cities like Brno and Ostrava. Advertisers should plan around these two operators, leaning on fast-growing DOOH for flexible urban campaigns. Brands have a wide variety of locations and formats to choose from.
Empire can advise and plan the perfect OOH campaign for your brand that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
Billboards can be found in popular locations around major cities and towns. They are also located close to public transport points.
Street Furniture can be found in high traffic areas like bus stops and close to popular tourist spots.
BigBoards make up more than 50% of the OOH market share. It is the largest provider of premium outdoor advertising space. BigBoards are located in the most attractive places across the Czech Republic.
Frequently Asked Questions
What factors influence the cost of OOH advertising in the Czech Republic?
Pricing depends on location, format, the number of panels, campaign duration and whether sites are classic or digital. Premium Prague arterial routes and high-traffic transit sites command more. The Empire works from no fixed price list; we negotiate with site owners and build a tailored quote around your coverage and budget.
Which OOH formats and locations reach which audiences in the Czech Republic?
Roadside billboards and bigboards on Prague’s busiest arterial routes and intersections reach commuters and drivers at scale. Metro stations, tram and bus shelters and transit sites engage urban pedestrians and public-transport users, while digital screens reach younger audiences around retail and leisure areas. The Empire matches formats to your audience and footprint.
What content and approval rules apply to Czech outdoor advertising?
Outdoor advertising must comply with the Advertising Regulation Act and the Czech Advertising Standards Council code, staying decent, honest and truthful with substantiated claims. Local site owners and authorities apply placement and content conditions. The Empire designs creative to these standards and manages all site-owner and regulatory approvals before installation.
When is the best time of year for OOH campaigns in the Czech Republic?
Premium inventory is tightest and most valuable during Christmas Q4, when retail brands compete for high-footfall Prague sites. Summer suits tourism, drinks and leisure brands as outdoor traffic rises, while back-to-school fits family and retail messaging. The Empire books prime sites well ahead to secure these seasonal peaks.