OUTDOOR / OOH
Out-of-home is constrained by geography – a small, densely populated island leaves a finite pool of roadside sites – yet high car dependence makes those positions valuable. Inventory sits with a handful of private operators such as StreetCom, ActiveMedia and Marketlink, spanning static and digital billboards along arterial roads plus bus advertising. With limited premium locations, advertisers should book key sites early and lean on repetition across Malta’s heavily trafficked routes. Brands have a wide variety of locations and formats to choose from. Empire can advise and plan the perfect OOH campaign for your brand that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
One of the most renowned Marketing Agencies owns a portfolio of 12 billboards next to main Maltese roads in the most strategic regions of Malta.
Digital signage over the city (up to 10 strategic and the most touristic points), ideal for a city like Valletta (and similar cities), where there are similar historical sites and places of interest and where large volumes of people need to gather information quickly.
Malta has only one means of Public Transport: the bus. With around 400 buses and other vehicles, together with a network of thousands of bus stops, advertising with Moving Ads is an option that would cover the whole country, with internal and external ads. Impact advertising constantly reaching potential customers. Buses are continually on the move and cover over 80,000 km annually and potential advertising that speaks to commuters, tourists, motorists and pedestrians alike. There are more than 50 million commuters using the buses annually and an advertisement that cannot be avoided as it is everywhere.
One Bike, two sides: two adverts. Malta’s only share bike service, with dozens of stations within the most populated and touristic areas of Malta, has bikes with two panels for advertising. next bike advertising is eye catching and effective. With an advertising panel on either side of all our fleet of bikes plus a large space on our permanent bike terminals, it is easy to see why this is such a successful way to show off your brand.
Our bikes are continuously mobile and our terminals are located at the hottest spots along the seaside so you can really get noticed! Moreover, we offer in house advertising at a number of hotels in Malta. Your advert will also be visible on the next bike app whenever a client rents the bicycle that bears your advert.
Frequently Asked Questions
What determines outdoor and OOH advertising costs in Malta?
Cost depends on the format, the location and its traffic, how many sites or panels you book and the display period, plus production and installation of the artwork. High-visibility roadside and busy junction sites carry a premium. Empire reviews your coverage goals and budget and returns a tailored quote for the right site package.
Which OOH formats and locations reach which audiences in Malta?
Roadside billboards along main arterial routes capture high commuter and visitor traffic, while bus-shelter and street-furniture panels reach pedestrians in towns and retail areas. Bus advertising, internal and external, travels island-wide given Malta’s dense network, and digital screens add flexibility in key spots. Empire maps formats to where your audience moves.
What content and approval rules apply to OOH ads in Malta?
Outdoor creative must meet local advertising standards, with truthful, substantiated claims, and some categories or sites require care or pre-clearance. Site owners and relevant authorities may need to approve artwork and placement before display. Empire manages permissions, checks compliance and handles approvals so your campaign goes live without setbacks.
Is outdoor advertising in Malta affected by seasonality?
Yes. The summer tourism peak fills roads and resort areas with residents and visitors, maximising roadside and bus impact, while the Christmas and Q4 period drives retail footfall. Village festas concentrate local audiences in specific towns. Empire books prime sites ahead of these high-traffic windows and aligns placements with your timing.